Over $15 billion of actual transactions from advertisers representing almost half the national TV marketplace. Instant access to CPMs and CPPs by network and daypart, unit costs, CPMs and CPPs by program category and time period.
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National, regional and local advertisers alike depend on SQAD to establish their media budgets. Methodologically sound databases, including NetCosts™ for national TV (including network TV, cable and syndication), Internet, Spot TV, Hispanic Spot TV, and Spot Radio, are coupled with top-line information on regional newspapers, magazines and outdoor to assist advertisers in assessing future expenditure requirements.
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