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DATA REPORT: NFL & NBA Year-Over-Year Ad Cost Analysis

December 5th, 2018|0 Comments

The SQAD Data Team ran comparisons of this year's ad costs (so far) against last year's to see how the seasons stack up. Check out our data.
  • SQAD In The News - MediaPost

NBC Cancels ‘Megyn Kelly Today,’ Took In $180M In Ad Sales

November 2nd, 2018|0 Comments

Over the past year, SQAD says the show’s 30-second unit commercial pricing for “Kelly” was at a high November 2017, over $18,000, to a low of around $13,500...
  • Press Release Header

Local Ad Costs Even Easier to Research and Report

October 11th, 2018|0 Comments

SQAD LLC. has announced an update to the MediaCosts: Local platform - a local ad cost research database built from actual reported transaction data.
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SQAD MediaCosts: Local Platform Update

October 11th, 2018|0 Comments

Our team has rolled out a big update on our MediaCosts: Local platform that allows for even more user-friendly ad planning and reporting. The Report builder has been redesigned so research teams can generate reports with ease and efficiency.

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  • Big Bang Logo

DATA REPORT: “The Big Bang Theory” Says Goodbye – A Historical Ad Cost Trend Analysis

September 12th, 2018|0 Comments

As "Big Bang" fans mentally prepare themselves for the last season the SQAD Data Team jumped into the ad cost database to analyze the show's ad cost trends.
  • Press Release Header

MediaLogic: WRAP Delivers Instant Reports With Nielsen Live +1 Stream

September 7th, 2018|0 Comments

Nielsen’s new Live +1 subscribers find faster audience analytics and reporting with SQAD MediaLogic: WRAP
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‘Last Man Standing’ Reboot Will Not Be a Top Revenue Generator for Fox

August 30th, 2018|0 Comments

The Tim Allen reboot will likely hold its own during the Friday 8 P.M. timeslot against shows on competing broadcast networks, according to new report from SQAD
  • Last Man Standing header

DATA REPORT: “Last Man Standing” Reboot on Fox

August 20th, 2018|0 Comments

In advance of its reboot on Fox, the SQAD Data Team analyzed "Last Man Standing" during its last season on ABC and the competition it will be up against this season.
  • Press Release Header

Cable News Ad Costs Change Significantly in First Half of 2018

August 17th, 2018|0 Comments

Shifting political climate helps MSNBC see 129% growth in advertising prices against cable news competitors, says SQAD’s cost data
  • SQAD In The News - MediaPost

MSNBC, CNN Make Scatter Pricing Gains, Fox Still Tops In Viewing

August 6th, 2018|0 Comments

Fox News Channel still commands the top spot in terms of viewership, with rising ad revenue, but MSNBC and CNN have been making sharper 30-second commercial pricing gains in the first half of this year.
  • CABLE NEWS NETWORKS

DATA REPORT: Cable News Networks, January-June 2018

July 30th, 2018|0 Comments

The shifting political climate plays a major role in the viewership of major cable news networks. The SQAD Data Team pulled scatter costs from the MediaCosts: National database for CNN, Fox News, and MSNBC...
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World Cup final ratings flop for Fox

July 17th, 2018|0 Comments

Advertisers paid between $399,451 and $475,963 for 30-second sports during the broadcast of the final match, according to SQAD, a research company.
  • SQAD In The News - MediaPost

World Cup Expects Lower Unit Pricing, Fox Earns Higher Revenues Overall

July 13th, 2018|0 Comments

Research company SQAD says advertisers have paid between $399,451 and $475,963 for 30-second spots during the broadcast of the championship's deciding contest.
  • SQAD In the News - Broadcasting & Cable

Fox Nears Sellout for World Cup Final Match

July 12th, 2018|0 Comments

Research company SQAD said that through Wednesday, advertisers had paid between $399,451 and $474,963 for 30-second spots during the World Cup Final...
  • SQAD In the News - Broadcasting & Cable

Fox Getting Up to $475K for World Cup Final Ads

July 11th, 2018|0 Comments

Research company SQAD says advertisers have paid between $399,451 and $475,963 for 30-second spots during the broadcast of the championship's deciding contest.

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  • SQAD In The News - MediaPost

ABC Heats Up Summer

June 27th, 2018|0 Comments

According to SQAD, the advertising research company, ABC has also posted top results this summer for “The Bachelorette” in terms of 30-second unit pricing...
  • summer tv

DATA REPORT: 2018 Summer Program Premieres

June 25th, 2018|0 Comments

The summer means it’s time to hit the beach, eat way too much ice cream, and of course, indulge in our guilty-pleasure TV shows. The SQAD Data Team looked into the ad costs for the premiere episodes of some of this season’s biggest premiers, and discovered some interesting insights.
  • SQAD in the News - AdWeek

Here’s How Much It Costs to Advertise in This Year’s NBA Finals

June 8th, 2018|0 Comments

Purchasing an ad for Game 1 of the 2018 NBA Finals wasn’t cheap. The high ad rate was $829,577, with a low rate of $690,909. That’s an upfront unit cost of $760,243.
  • The Finals

DATA REPORT: NBA Finals 5-Year Cost Trend Analysis

June 6th, 2018|0 Comments

In the midst of all the viewing parties and excitement, the SQAD Data Team took a dive into the upfront data for the NBA Final Games to analyze cost trends from the past several years.
  • Roseanne logo

DATA REPORT: Ad Cost Trends for “Roseanne” Reboot

June 1st, 2018|0 Comments

The SQAD Data Team pulled numbers from our MediaCosts: National data to show trends related to advertiser engagement around "Roseanne".
  • SQAD In The News - MediaPost

‘Roseanne’ Has Short Second Life — By The Numbers

May 30th, 2018|0 Comments

SQAD, the advertising research company, says a 30-second commercial in the first three original nights of the show averaged...
  • HEADER_Local Cable Release-01

SQAD MediaCosts: Local Cable TV Data includes 210 local markets

May 30th, 2018|0 Comments

We've expanded your cost transparency visibility coast-to-coast by integrating all 210 DMA's into the research data.
  • Upfronts Report SQAD

COST REPORT: The Impact of Upfronts on Networks

May 22nd, 2018|0 Comments

The SQAD Data Team jumped into our numbers to show recent examples that illustrate both the positive and negative effects of Upfronts on a network.
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DATA REPORT: Is “Megyn Kelly Today” Costing NBC Ad Dollars?

May 18th, 2018|0 Comments

Since Megyn Kelly made her transition from The Kelly File on Fox News to Megyn Kelly Today on NBC, many outlets have reported ratings declines for the 9:00 AM Today Show block. The question posed to our Data SQAD is, "What is the financial impact of Megyn Kelly Today for NBC?"
  • HEADER_MarketingLand-01

IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth

May 11th, 2018|0 Comments

CPMs also increased in 2017, according to data from SQAD.com shared by the IAB. CPMs for in-stream video were up 3 percent 2017 year over year to $25.22...
  • SQAD in the News - AdWeek

NBC While Ratings Challenged, Megyn Kelly Today Is Boosting NBC’s Bottom Line

May 10th, 2018|0 Comments

SQAD, an advertising research, analytics, and planning company, found the per unit cost to advertise on the show is on the rise...
  • SQAD In The News - MediaPost

MSNBC, CNN Make Unit Pricing Gains, But Fox News Slips

April 18th, 2018|0 Comments

Prime-time shows on MSNBC and CNN shows have seen modest to big double-digit percentage hikes in the average 30-second commercial unit price, according to SQAD...
  • HEADER_Forbes-01

Ad Prices On Fox’s ‘The Ingraham Angle’ Fall In The Wake Of Advertiser Boycott

April 13th, 2018|0 Comments

The average price for a 30-second spot on The Ingraham Angle for the week of April 9 to April 13 was $11,305-$13,405, compared with $12,310-$14,732 during the week of March 26 to March 30, according to SQAD, a company that provides advertising analytics and planning tools.
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The Laura Ingraham Ad Boycott Is Still Going, But Fox News Isn’t Budging

April 13th, 2018|0 Comments

SQAD said that Ingraham's show has seen previous, week-over-week drops in price throughout the first quarter of the year...
  • SQAD In the News - Broadcasting & Cable

College Hoops Final Game Spot Price up 3%: SQAD

April 4th, 2018|0 Comments

Prices for commercials during the men’s college basketball championship game hit a record this year, ranging from $1.427 million and $1.712 million for a 30-second spot on TBS, up 3%, according to research company SQAD...
  • SQAD In The News - MediaPost

March Madness Grows 5% In National TV Ad Dollars, Ratings Down

April 4th, 2018|0 Comments

...the average cost for a 30-second commercial simulcast on Turner's three networks ranged between $1,427,120 and $1,712,231. This is a 3% jump...
  • HEADER_WallStreetJournal-01

WSJ: CMO Today – April 3rd 2018

April 3rd, 2018|0 Comments

TBS’s ad sales team was probably celebrating, too. The average cost for a 30-second spot during the game ranged between $1.4 million and $1.7 million, a 3% jump over last year, according to media-research firm SQAD...
  • The Cut

Inside E!’s Scramble to Save the Red Carpet in the Age of #MeToo

March 1st, 2018|0 Comments

According to data from SQAD, which tracks media costs, the network is charging $35,000 to $41,000...
  • HEADER_Press-Coverage_Outlet-01

NBCU Said It Delivered Gold On ‘Best February Ever’ With Super Bowl, Olympics

February 24th, 2018|0 Comments

Opening Ceremony spots trend much higher, with the average cost for a 30-second ad during the 2018 opening ceremony ranging between $544,865 and $665,946, according to...
  • SQAD in the Press - AdExchanger

On Disruption And Destabilization In TV

February 14th, 2018|0 Comments

Demographic values vary greatly across Nielsen’s 210 designated market areas (DMAs), with SQAD high-average prime CPMs for adults 18-49 in 1Q topping $1,500 in Glendive, Mont., Nielsen’s smallest DMA
  • SQAD In the News - Broadcasting & Cable

Prices for Olympic Games Spots Mixed, Says SQAD

February 12th, 2018|0 Comments

NBC is getting between $538,499 and $650,241 per 30 second spot, down1.8% from what it got for the Sochi games, according to SQAD MediaCosts: National (NetCosts)

DATA REPORT: PyeongChang 2018 Winter Olympics

February 9th, 2018|0 Comments

The SQAD Data Team started to dig into our MediaCost: National advertising cost data to see if there are any noteworthy trends for this year's Winter Olympic Games in PyeongChang.
  • HEADER_GeoPath Press Release-01

Geopath Partners With SQAD To Integrate Enhanced OOH Cost Data Into Planning Platform

December 11th, 2017|0 Comments

Geopath announced the integration of SQAD’s MediaCosts: Local OOH cost database into the company’s OOH Plan platform, Geopath’s market averages planning tool. Geopath members who are also SQAD subscribers will now have access to enhanced analytics and cost insights to plan and execute OOH campaigns.
  • SQAD In The News - MediaPost

NFL Sees Lower Sept. Scatter TV Ad Deals

November 7th, 2017|0 Comments

SQAD says that across all NFL broadcasting networks, there was an average decline of 6.7% in September compared to the same month in 2016.
  • SQAD In the News - Broadcasting & Cable

Ad Prices Down for Most NFL Broadcasters

November 7th, 2017|0 Comments

SQAD says that so far this season, among the networks that carry NFL games, only NBC is showing an increase over last year in commercial prices.

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  • HEADER_WillGraceReboot-01

DATA REPORT: Historical Unit Cost Analysis for Will & Grace Reboot

September 29th, 2017|0 Comments

Our Data SQAD Team has pulled historical cost data (2004-2006 season) for the NBC juggernaut, Will & Grace to see where the show was sitting for ad values compared to the competition; and to see how those same numbers would compete in the current TV landscape.
  • SQAD In The News - MediaPost

NFL TV Networks See Generally Higher CPMs

September 26th, 2017|0 Comments

By: Wayne Friedman
September 11, 2017

…CBS, Fox and NFL Network had major gains among adult 25-54 viewers in 2016, according to SQAD, the advertising research/analytics company. CBS was up 20% to an average $59.29 in cost per thousand viewers, while Fox added 14% to $60.67 among 25-54 viewers and the NFL

DATA REPORT: NFL 5 Year CPMs

August 29th, 2017|0 Comments

  • HEADER_Local Cable Release-01

SQAD Expands MediaCosts: Local Cable TV Data

August 16th, 2017|0 Comments

With the new changes in the Local Cable data set, you can bring true cross-media cost planning to your strategies. You’re going to love the deeper cost intelligence you’ll discover, and enjoy a new level of transparency in your local cable media buying process.
  • HEADER_SharkWeek-01

DATA REPORT: Shark Week 2017

July 28th, 2017|0 Comments

With years of success behind it and no sign of disappearing anytime soon, the Data SQAD decided to run a quick 10 year CPM Volatility Index on the programming block to see what insights jump out in the CPM data.
  • SQAD in the News - AdWeek

This Is Us Went From Being an Abandoned Film Script to a Breakout Hit

May 11th, 2017|0 Comments

The show’s average cost for a 30-second ad, which had been $198,900 in the upfront market, leapt to $301,800 in scatter...according to data from SQAD MediaCosts: National (NetCosts).
  • SQAD In the News - Broadcasting & Cable

Dismissal Makes Fox News a ‘No O’Reilly Zone’

April 24th, 2017|0 Comments

"It is still too early to know how much, if any, Fox will lose or gain in ad revenue with O’Reilly‘s departure,” said Dan Klar, a VP at SQAD.
  • SQAD In The News - MediaPost

First-Year TV Network Programs Work Harder To Succeed

December 22nd, 2016|0 Comments

SQAD says “decisions are often based on more than just ratings—executives also take into account revenue brought in by ad sales during programs.” It adds that “a new program must bring in higher...
  • ProcureCon Panel Discussion 2016

Marc Krigsman Joins Panel Discussion at ProcureCon Marketing 2016

November 14th, 2016|0 Comments

As the CEO of SQAD, LLC., Marc Krigsman is helping to expand their industry-leading MediaCost data products to redefine market transparency through data intelligence & dynamic planning software.
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SQAD CEO Marc Krigsman to Moderate Panel at GABBCON November 2nd

October 31st, 2016|0 Comments

November 2nd GABBCON will host its Audience Based Buying Summit in Los Angeles, bringing together brands, agencies, and adtech companies for a discussion on what is keeping CMOs and agency leaders up at night.
  • SQAD In The News - MediaPost

National TV Prices Firm Up In September: Cable Gains, Broadcast Erodes

October 24th, 2016|0 Comments

On a year-over-year basis, national TV ad prices have also tightened, rising four points from September 2015’s 124 index. Most of that price expansion came from cable TV, while the broadcast networks lost ground.
  • SQAD in the News - AdWeek

A 30-Second Ad on Fox’s Empire Would Have Cost You Over $500K Last Year

October 18th, 2016|0 Comments

Fox’s Empire easily topped with the list, with its $508, 115 average cost for a primetime 30-second spot more than double the runner-up, CBS’ The Big Bang Theory, which had an average cost of $249, 161.
  • SQAD in the Press - AdExchanger

The Improbable Economics Of Linear TV Addressability

September 26th, 2016|0 Comments

In Q1 2016, the market intelligence firm SQAD projected the adult 18-49 high-average prime-time CPM across all 210 designated market areas was $82. In that same quarter, Nielsen demonstrated in its Total Audience Report that 276 million adults 18 to 49 years old in the US spent an average of about 54 hours watching live
  • SQAD Product Update - Local Cable Database

Product News: Local Spot Cable Database (July 2016)

July 12th, 2016|0 Comments

Starting with the launch of our Spot Cable data product on July 29th, you will instantly gain transparency into the Q2 2016 local spot cable ad value in more than 100 of the top CPP & CPM markets…with Q3 data being added as it is reported.
  • SQAD In The News - MediaPost

National TV Pricing Erodes Marginally Heading Into May

June 8th, 2016|0 Comments

On a year-over-year basis, national TV ad demand appears to be growing from last year. May 2016’s index rose 23 points from a 123 in May 2015 and is the highest May to date since May 2014, when the index as 160.
  • SQAD Product Update - WebCosts

WebCosts – June 2016 Update

May 31st, 2016|0 Comments

The next generation is a major undertaking and will initially manifest as new reports and insights, which will be added to the platform as we move through the year. Concurrently, the WebCosts product team is reviewing all aspects of WebCosts...
  • SQAD In The News - MediaPost

National TV Prices Firm Up, Reflect Tightening Of Scatter Market

May 23rd, 2016|0 Comments

The average cost-per-thousand (CPM) of national TV advertising inventory rose to an index of 145 in April, according to the RealCost Index, a collaboration of MediaPost and SQAD’s Netcosts services benchmarking national TV advertising costs.
  • SQAD In The News - MediaPost

March Sadness: TV Ad Rates Plummet, Send Weak Signal For Upfront Demand

April 20th, 2016|0 Comments

The RealCost Index, a collaboration of SQAD that benchmarks their syndicated NetCosts data at 100 in January 2009, fell to its lowest point this year -- a 127 -- in March for the overall national TV ad marketplace.
  • SQAD In The News - MediaPost

Broadcast CPMs Rebound In February, Rise To Highest Level Since 2013

March 14th, 2016|0 Comments

After crashing in January, broadcast advertising costs rose to their highest February since 2013, pushing overall ad costs up for the national TV marketplace in the second month of 2016. Cable ad costs, meanwhile, seesawed slightly, showing downward momentum on a month-to-month basis.
  • SQAD In The News - MediaPost

Sagging Broadcast Demand Drags National TV Ad Costs Down In January, Cable Continues To Build

March 8th, 2016|Comments Off on Sagging Broadcast Demand Drags National TV Ad Costs Down In January, Cable Continues To Build

National TV ad prices fell slightly coming into the new year after ending 2015 on a down note. Prices fell one point to an index of 126 in January, continuing a downward...
  • SQAD In the News - Broadcasting & Cable

Subaru Suits Up for Kitten Bowl Debut

February 1st, 2016|0 Comments

Last year spots on the Kitten Bowl sold for between $7,000 and $8,000, while Puppy Bowl spots sold for $12,000 to $13,000, according to advertising research and analytics firm SQAD
  • SQAD In The News - MediaPost

iSpot.TV Provides New Metrics To Track Ads In Real-Time

January 25th, 2016|Comments Off on iSpot.TV Provides New Metrics To Track Ads In Real-Time

For its media revenue projections -- part of its existing research package -- iSpot.tv has used data from SQAD to obtain spending estimates. SQAD provides iSpot.tv with average advertising insertion costs across all networks.
  • SQAD In The News - MediaPost

National TV Ad Prices Surge In October, Follow Seasonal Demand Pattern

December 16th, 2015|0 Comments

The national TV cost index rose to a 143 in October, its second-highest level for the month and the highest for an October during a non-quadrennial year.
  • SQAD In the News - Broadcasting & Cable

How to Value ‘The View’

December 14th, 2015|0 Comments

At the start of this season, The View expanded to five days a week, shooting live to tape on each day. That allows the show to take on the topics of the day every day, something that’s become essential in daytime.
  • SQAD in the Press - Rapid TV

US national ad costs rise in September

November 24th, 2015|0 Comments

By: Michelle Clancy
24 November 2015

That’s according to a media cost index from syndicated data firm SQAD and MediaPost, which is benchmarked to a cost of 100 in January 2009. “Media is a cost-per-thousand world. Other companies measure the thousands. Our job is to measure the cost per part,

  • SQAD In The News - MediaPost

National TV Costs Edge Up, Driven By Broadcast: Cable Demand Sputters

November 23rd, 2015|0 Comments

The average price of a national TV ad inched up in September, but the gains appear to be coming mostly from rising demand for national broadcast networks, according to a new monthly media cost index being introduced today by syndicated data firm SQAD and MediaPost.
  • SQAD News Release

Marc Krigsman Appointed CEO of SQAD – Neil Klar To Become Vice Chairman

November 3rd, 2015|0 Comments

SQAD LLC, the largest independent provider of global business solutions for planning and managing advertising investments, announced today that it has appointed Marc Krigsman as Chief Executive Officer
  • SQAD in the News - Bloomberg Business

Tesla’s Best Celebrity Evangelist Emerges: It’s Stephen Colbert

October 23rd, 2015|0 Comments

On average, 30-second spots on the “Late Show” will average $38, 400 from Colbert’s debut through the end of the fourth quarter, according to media-cost forecaster SQAD LLC.
  • SQAD in the News - AdWeek

How the Late-Night Host Shuffle Has Changed the Price of Ads

October 22nd, 2015|0 Comments

According to SQAD NetCosts, which tracked quarterly 30-second ad prices in the adult 18-49 demo, CBS has doubled the rates The Late Show got as David Letterman was winding down his reign.
  • SQAD in the Press - AdExchanger

Money’s Coming To Video But The Industry Isn’t Ready

September 30th, 2015|Comments Off on Money’s Coming To Video But The Industry Isn’t Ready

By: AdExchanger
September 28, 2015

“On TV and Video” is a column exploring opportunities and challenges in programmatic TV and video.

Today’s column is written by Kevin Lenane, general manager of video at Integral Ad Science.

If you regularly read digital advertising news, you may be forgiven for