DATA REPORT: “The Big Bang Theory” Says Goodbye – A Historical Ad Cost Trend Analysis

As "Big Bang" fans mentally prepare themselves for the last season the SQAD Data Team jumped into the ad cost database to analyze the show's ad cost trends.

DATA REPORT: “Last Man Standing” Reboot on Fox

In advance of its reboot on Fox, the SQAD Data Team analyzed "Last Man Standing" during its last season on ABC and the competition it will be up against this season.

DATA REPORT: Cable News Networks, January-June 2018

The shifting political climate plays a major role in the viewership of major cable news networks. The SQAD Data Team pulled scatter costs from the MediaCosts: National database for CNN, Fox News, and MSNBC...

DATA REPORT: 2018 Summer Program Premieres

The summer means it’s time to hit the beach, eat way too much ice cream, and of course, indulge in our guilty-pleasure TV shows. The SQAD Data Team looked into the ad costs for the premiere episodes of some of this season’s biggest premiers, and discovered some interesting insights.

DATA REPORT: NBA Finals 5-Year Cost Trend Analysis

In the midst of all the viewing parties and excitement, the SQAD Data Team took a dive into the upfront data for the NBA Final Games to analyze cost trends from the past several years.

DATA REPORT: Ad Cost Trends for “Roseanne” Reboot

The SQAD Data Team pulled numbers from our MediaCosts: National data to show trends related to advertiser engagement around "Roseanne".

COST REPORT: The Impact of Upfronts on Networks

The SQAD Data Team jumped into our numbers to show recent examples that illustrate both the positive and negative effects of Upfronts on a network.

DATA REPORT: Is “Megyn Kelly Today” Costing NBC Ad Dollars?

Since Megyn Kelly made her transition from The Kelly File on Fox News to Megyn Kelly Today on NBC, many outlets have reported ratings declines for the 9:00 AM Today Show block. The question posed to our Data SQAD is, "What is the financial impact of Megyn Kelly Today for NBC?"

DATA REPORT: PyeongChang 2018 Winter Olympics

The SQAD Data Team started to dig into our MediaCost: National advertising cost data to see if there are any noteworthy trends for this year's Winter Olympic Games in PyeongChang.

DATA REPORT: Historical Unit Cost Analysis for Will & Grace Reboot

Our Data SQAD Team has pulled historical cost data (2004-2006 season) for the NBC juggernaut, Will & Grace to see where the show was sitting for ad values compared to the competition; and to see how those same numbers would compete in the current TV landscape.