Average :30 Ad Costs for World Series Drop in Later Games

Organizing a comparison on the first 5 games in the 2017 and 2018 series revealed some interesting analysis. Right off the top, we noticed that the high-average for a 30-second ad cost remained consistent year-over-year for the first four games of each series.

Boycotts and The Tucker Carlson Report

Based on SQAD MediaCost National data, The Tucker Carlson Report has not seen any significant decrease in COMBINATION ad costs, as they are nearly double from a year ago. During this time, there have been at least two boycotts, yet costs for an ad continue to rise.

Data Report: FIFA World Cup Ad Cost Analysis

For the first time, the average cost of a 30-second ad unit in the Women's World Cup Finals surpassed the average cost of the 30-second ad in the men’s final from 2018.

British Open Upfront Unit Costs Relatively Static From 2016 to 2018

While the average Upfronts unit cost for British Open advertising have remained relatively static from 2016 through to 2018, the average Upfronts unit costs for the PGA Championship and the U.S Open saw declines during the same time period.

DATA REPORT: Super Bowl Ad Costs Over the Years

Advertisers spend a great deal of imagination, energy, and a whole lot of money to make these commercials "must-see TV". The SQAD Data Team looked at how much they have been paying, on average, over the years.

DATA REPORT: NFL & NBA Year-Over-Year Ad Cost Analysis

The SQAD Data Team ran comparisons of this year's ad costs (so far) against last year's to see how the seasons stack up. Check out our data.

DATA REPORT: Impact of NBC Prime Pods on Advertising Revenue

DATA REPORT: “The Big Bang Theory” Says Goodbye – A Historical Ad Cost Trend Analysis

As "Big Bang" fans mentally prepare themselves for the last season the SQAD Data Team jumped into the ad cost database to analyze the show's ad cost trends.

DATA REPORT: “Last Man Standing” Reboot on Fox

In advance of its reboot on Fox, the SQAD Data Team analyzed "Last Man Standing" during its last season on ABC and the competition it will be up against this season.

DATA REPORT: Cable News Networks, January-June 2018

The shifting political climate plays a major role in the viewership of major cable news networks. The SQAD Data Team pulled scatter costs from the MediaCosts: National database for CNN, Fox News, and MSNBC...