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By: Jeremy Barr
April 13, 2018
…SQAD, an organization that measures the cost of advertising, said that Ingraham’s show has seen previous, week-over-week drops in price throughout the first quarter of the year that make the drop between last week (when she was on vacation) and this week seem less noteworthy…
Read more at: Hollywood Reporter.
By: Wayne Friedman
April 3, 2018
…SQAD, the media cost and analysis researcher, says that for the NCAA championship game the average cost for a 30-second commercial simulcast on Turner’s three networks ranged between $1,427,120 and $1,712,231. This is a 3% jump from last year’s final game, which ranged between $1,387,933 and $1,660,956…
Read more at: MediaPost.
By: Lara O’Reilly
April 3, 2018
…TBS’s ad sales team was probably celebrating, too. The average cost for a 30-second spot during the game ranged between $1.4 million and $1.7 million, a 3% jump over last year, according to media-research firm SQAD….
Read more at: Wall Street Journal.
By: Randy Cooke
February 13, 2018
…An advertiser, for example, could option a broadcast network ad in a specific program for a $20 demo CPM or target the same demo in the same program only in Los Angeles for a $200 CPM. Demographic values vary greatly across Nielsen’s 210 designated market areas (DMAs), with SQAD high-average prime CPMs for adults 18-49 in 1Q topping $1,500 in Glendive, Mont., Nielsen’s smallest DMA…
Read more at: AdExchanger
By: Jon Lafayette
February 9, 2018
…For all of primetime, NBC is getting between $538,499 and $650,241 per 30 second spot, down1.8% from what it got for the Sochi games, according to SQAD.
On Thursday night (Feb. 8), the first day of competition in PyeongChang, overnight household ratings were down 6% from the same evening of competition in Sochi.
The price for weekday primetime spots is up 2.2% to $561,421-$676,553 from $552,316 to $558,904….
Read more at: Broadcasting & Cable