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Fox’s Women’s World Cup final ad spots went for US$506k

By: Sam Carp
July 29, 2019

…The cost, which SQAD said reflects the price paid in the upfronts and scatter markets, was also almost double the US$256,262 that Fox brought in per ad when the US women’s national team (USWNT) won the international tournament in 2015, beating Japan 5-2 in the final…

Read more at: SportsPro.

By |July 29th, 2019|In The News|0 Comments

Women’s World Cup team has set a new standard in sports

By: Claire Atkinson
July 26, 2019

…Fox was able to charge more than $506,000 per 30-second commercial in the women’s final, according to the data firm Sqad, while the men’s final the previous year brought in $437,000…

Read more at: NBC News.

By |July 26th, 2019|In The News|0 Comments

Report: CNN Is Seeking a $300,000 Commitment Upfront…

By: A.J. Katz
July 25, 2019

…Compare that with a 30-second ad in CNN’s prime time daypart, which over the last few months has cost between $7,000 and $12,000, according to SQAD MediaCosts…

Read more at: AdWeek.

By |July 25th, 2019|In The News|0 Comments

CNN Seeks $300,000 Commitment To Buy Ads…

By: Brian Steinberg
July 24, 2019

…while a 30-second spot airing in the debates is seen costing around $110,000. A 30-second ad in CNN’s primetime programs has over the last few months cost between $7,000 and $12,000, according to SQAD MediaCosts…

Read more at: Variety.

By |July 24th, 2019|In The News|0 Comments

Hulu: CPM Pricing Sinks, Overall Ad Revenues Climb

By: Wayne Friedman
May 17, 2019

At the same time, SQAD also says Roku, another growing video platform, has seen a 8% gain in CPMs in the first quarter to $38.00. For the same period, YouTube had 18% growth to $23.40. Looking at overall connected TV platforms…

Read more at: MediaPost.

By |May 17th, 2019|In The News|0 Comments

Hulu Ad Prices Eroding at Double Didgit Rates

By: Joe Mandese
May 17, 2019

Hulu’s ad rates, which had been averaging about $49 for most of 2018, began eroding in the third quarter and fell 23% in the forth quarter…according to a Research Intelligencer analysis of CPM data from SQAD’s MediaCosts: Digital database.

Read more at: MediaPost.

By |May 17th, 2019|In The News|0 Comments

CBS Sells Out Commercial Inventory for Super Bowl

By: Jon Lafayette
February 3, 2019

…as of Jan. 30, one of this year’s Super Bowl 30-second spots was purchased for as much as $5.526 million.

Read more at: Broadcasting & Cable

By |February 4th, 2019|In The News|0 Comments

5 Game Changers Every Advertiser Must Know in December 2018

SQADPOD: 5 Game Changers Every Advertiser Should Know – December 2018

Industry news and insights podcast curated from the world of advertising and marketing trends.

This month we’re wrapping up the holiday celebrations, and getting ready to ring in the New Year. With friends, family, parties, and resolutions taking up our attention, it’s easy to forget that the advertising industry is still making headlines. As we bid farewell to 2018, we’ve got a podcast full of the final Game Changers of the year. This month we’re talking about Nexstar’s potential acquisition of Tribune Media, Facebook’s new data patent, a new challenger for ‘the world’s largest advertiser’, kid influencers, and Burger King’s epic troll campaign against its biggest competitor.

1. Tribune Looks to a Shining Nexstar

After the Sinclair/Tribune Media deal fell through over the summer, companies wasted no time trying to win Tribune and its media assets. Next in the line of suitors is Nexstar Media Group, which outbid Apollo Global Management, with a $4.1 billion deal that would give them the title of the country’s largest regional TV station owner.  Nexstar already owns 170 stations, and due to FCC restrictions on the number of stations a company can own (a part of the reason why the Sinclair acquisition was not approved), they will likely have to sell off some of its existing media holdings if they hope to see the deal approved. As it stands now, the law limits a media company to no more than 39% of households. However, unlike Sinclair, Nexstar keeps a relatively lower profile and the acquisition is not seen as politically charged. Nonetheless, the Nexstar/Tribune merger would be game-changing, creating a mega-conglomerate of stations that would effectively control a massive network of content distribution.

2. Facebook (Almost) Knows Who You Live With

As if Facebook didn’t already have an uncomfortable amount of personal information about you, its new patent is taking things to a new level. In a patent, filed last year but recently made public, Facebook is looking to utilize data scraped from their platforms to match people who live under the same roof in hopes of feeding you smarter and more targeted advertisements. Using photos you post (or are tagged in), comments, captions, messaging history, and the countless other data points it has from Facebook, Messenger, Instagram, and WhatsApp they hope to synergize ads and leverage family connections to maximize the impact of advertisements within the home. Imagine ads for products that one household member may be interested in, could be targeted at the other people in the house as gift suggestions. If successful, Facebook will grab one more inch into controlling every part of our lives – our every move and relationship will soon be used to feed us more and more ads.

3. Samsung Takes the Top Spot

P&G has long held the title of the world’s largest advertiser but it has now been surpassed by Samsung. Last year, the South Korean electronics giant spent $11.2 billion on marketing campaigns, compared to P&G’s $10.5 billion. Other Asian companies are also ramping up their marketing efforts, like China’s Alibaba and Tencent who are quickly moving into leading positions in the advertising space. Last year, Alibaba more than doubled their marketing spend. Check out the other companies that are changing the game in the AdAge World’s Largest Advertiser ranking.

4. How Kids Make Millions Nowadays

You’ve somehow stumbled upon a YouTube video of a young boy unboxing new toys and playing with them in his home. At first glance, he seems like a regular kid doing regular kid things. But little did you know that this kid, Ryan, made $21 million from pre-roll ads and another $1 million from sponsored content on his YouTube channel, with close to 17.5 million subscribers. And, he’s only seven years old. Welcome to the world of influencer marketing, where children as young as Ryan are being paid big bucks to do everyday things (like unboxing new toys and squealing with delight), and other kids are tuning in to his videos to live vicariously through him. And it’s not just the videos that are bringing in the money. Expanding from YouTube, Ryan struck a deal with Pocket.watch last year that takes content from his channel to repackage and distribute on Amazon and Hulu. He even launched his own toy and apparel collection that is sold exclusively at Walmart. This is what the next generation of influencer marketing looks like and it is both impressive and insane.

5. A Whopper of a Detour

Burger King just executed an epic troll on McDonald’s via their mobile app. Thanks to a clever geo-tracking campaign, the fast food chain located app users approaching a McDonald’s and offered them a 1 cent Whopper, incentivizing them to leave the golden arches and return to the King. This clever and quirky diversion tactic, appropriately named the “Whopper Detour,” has resulted in some serious ad conversions. After 36 hours of the campaign launch, the Burger King app was downloaded over 1 million times and was trending No. 1 in the Apple App Store. To pull off this marketing stunt, Burger King had to geo-fence nearly every single one of the 14,000 McDonald’s restaurants in the U.S. so it can track the location of people in their vicinity and then offer them the Whopper deal. This massive undertaking paid off for Burger King, which has been trying to promote its app since they began offering mobile ordering and payment last summer. Using technology to drive downloads, app engagement, and sales is the advertising trifecta. Let’s see who will step up to try and dethrone the King.

By |December 21st, 2018|Game Changers|0 Comments

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By |July 6th, 2018|MediaTools Update|Enter your password to view comments.

SQAD MediaCosts: Local Cable TV Data includes 210 local markets

EXPANDED LOCAL CABLE COST DATA…

With the May 2018 release in the Local Cable data set, we’ve expanded your cost transparency visibility coast-to-coast by integrating all 210 DMA’s into the research data. This broader data set allows researchers to dig into the real transactional ad costs in every market in the US for true cross-media cost planning and strategies.

UPDATED BACK ISSUES…

Additionally, for those users with access to back issues of the data, we have updated all previous data releases with the expanded market lists. With this update, your historic trend reporting and research will include all relevant markets.

Login now to start researching with the expanded data.

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EXPANDED MARKET INSIGHTS

We’ve added 57 more markets to the Local Cable database, giving you incredible transparency into all 210 DMA markets.

LINCOLN & HASTINGS-KRNY 106
SPRINGFIELD-HOLYOKE 116
YOUNGSTOWN 117
LAFAYETTE, LA 121
SANTABARBRA-SANMAR-SANLUOB 123
MONTGOMERY (SELMA) 124
CORPUS CHRISTI, TX 128
ROCKFORD, IL 138
MINOT-BISMARCK-DICKINSON 141
BEAUMONT-PORT ARTHUR, TX 142
PALM SPRINGS, CA 146
ANCHORAGE, AK 147
WICHITA FALLS & LAWTON 149
ERIE, PA 150
ROCHESTR-MASON CITY-AUSTIN 153
TERRE HAUTE, IN 155
BANGOR, ME 156
GAINESVILLE 159
SHERMAN-ADA 160
BINGHAMTON, NY 161
YUMA-EL CENTRO 166
HATTIESBURG-LAUREL 168
CLARKSBURG-WESTON 169
RAPID CITY, SD 170
QUINCY-HANNIBAL-KEOKUK 172
DOTHAN, AL 173
LAKE CHARLES, LA 174
HARRISONBURG, VA 175
ALEXANDRIA, LA 178
WATERTOWN, NY 179
BOWLING GREEN, KY 181
JONESBORO, AR 182
CHARLOTTESVILLE, VA 183
LAREDO, TX 184
BEND, OR 186
LAFAYETTE, IN 188
LIMA, OH 189
TWIN FALLS 190
MERIDIAN, MS 191
GREAT FALLS, MT 192
GREENWOOD-GREENVILLE 193
EUREKA, CA 195
SAN ANGELO, TX 196
CHEYENNE-SCOTTSBLUF 197
CASPER-RIVERTON 198
MANKATO 199
OTTUMWA-KIRKSVILLE 200
ST. JOSEPH 201
FAIRBANKS 202
VICTORIA 203
ZANESVILLE 204
HELENA 205
PRESQUE ISLE 206
JUNEAU 207
ALPENA 208
NORTH PLATTE 209
GLENDIVE 210

To see a full list of all 210 DMA markets here.

Need access to MediaCosts: Local Cable TV data?

If you don’t already have a subscription to the Local Cable TV cost data, we’re here to help. Call 914-524-7600 opt 2 to contact your SQAD Account Executive, and we’ll get you setup with this expanded database.

By |May 30th, 2018|MediaCosts Update, Product Update|0 Comments