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College Hoops Final Game Spot Price up 3%: SQAD

By: Jon Lafayette
April 4, 2018

…Prices for commercials during the men’s college basketball championship game hit a record this year, ranging from $1.427 million and $1.712 million for a 30-second spot on TBS, up 3%, according to research company SQAD.

A year ago, when the final game aired on CBS, the price of a spot ranged between $1.388 million and $1.661 million.

The average cost for Final Four games was up 10.6% to between $807,283 and $966,086, SQAD said…

Read more at: Broadcasting & Cable.

By |April 4th, 2018|In The News, News Room|0 Comments

Inside E!’s Scramble to Save the Red Carpet in the Age of #MeToo

By: Amy Odell
March 1, 2018

…According to data from SQAD, which tracks media costs, the network is charging $35,000 to $41,000 for a 30-second ad spot during the Oscars preshow…

Read more at: New York Magazine’s The Cut.

By |March 1st, 2018|In The News, News Room|0 Comments

NBCU Said It Delivered Gold On ‘Best February Ever’ With Super Bowl, Olympics

By: Barry Janoff
February 24, 2018

…Opening Ceremony spots trend much higher, with the average cost for a 30-second ad during the 2018 opening ceremony ranging between $544,865 and $665,946, according to research and consulting firm SQAD, NY….

Read more at: NY Sports Journalism.

By |February 24th, 2018|In The News, News Room|0 Comments

NFL TV Networks See Generally Higher CPMs

By: Wayne Friedman
September 11, 2017

…CBS, Fox and NFL Network had major gains among adult 25-54 viewers in 2016, according to SQAD, the advertising research/analytics company. CBS was up 20% to an average $59.29 in cost per thousand viewers, while Fox added 14% to $60.67 among 25-54 viewers and the NFL Network was 9.8% higher to $46.04.

Smaller gains were recorded by ESPN — up 2.5% to $46.55 — and NBC — up 1% to $57.92.

Among key older male viewers 25-54, only CBS and ESPN grew in their pricing, with CBS inching 1.3% higher to $93.26 and ESPN up 12% to $75.41.

Fox still commands the highest pricing for male viewers 25-54 — averaging $99.35, down 2.4% from 2015 — while NBC has dipped 7% to $85.64 and the NFL Network lost 11% to $51.26.

Looking more broadly at average household CPMs, NBC was the leader at $41.29, despite a decline of 6.4%. Fox was next at $39.94, 9.3% higher in 2016 versus the year before. CBS was at $35.58 — 7.5% higher….

Read more at: MediaPost

By |September 26th, 2017|In The News, News Room|0 Comments