About Stephanie Chen

This author has not yet filled in any details.
So far has created 38 blog entries.

IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth

By: Ginny Marvin
May 10, 2018

…Despite mobile’s ascendance, desktop revenues still grew in 2017, with a CAGR of 6 percent over 2016.

CPMs also increased in 2017, according to data from SQAD.com shared by the IAB. CPMs for in-stream video were up 3 percent 2017 year over year to $25.22, and CPMs for display rose 6 percent to $14.72 on average.

Social media isn’t broken out as a format, but its share of revenue topped 25.2 percent in 2017, reaching $22.2 billion. Facebook, of course, accounts for the bulk of social media advertising spend in the US…

Read more at: Marketing Land.

By |May 11th, 2018|In The News, News Room|0 Comments

NBC While Ratings Challenged, Megyn Kelly Today Is Boosting NBC’s Bottom Line

By: A.J. Katz
May 10, 2018

…And while it’s true that ratings are down from what the 9 a.m. hour had been delivering pre-Kelly, the new show is actually helping NBC’s bottom line more than its predecessor.

SQAD, an advertising research, analytics, and planning company, found the per unit cost to advertise on the show is on the rise. SQAD went into its MediaCosts: National database to see how the show is performing in the scatter market–when ad time is bought during the season as opposed to during the upfronts. This month-to-month unit data is from September 2017 (when Kelly debuted in NBC’s 9 a.m. slot) through last month…

Read more at: AdWeek.

By |May 10th, 2018|In The News, News Room|0 Comments

MSNBC, CNN Make Unit Pricing Gains, But Fox News Slips

By: Wayne Friedman
April 17, 2018

…Prime-time shows on MSNBC and CNN shows have seen modest to big double-digit percentage hikes in the average 30-second commercial unit price, according to SQAD, the media cost research/analysis company.

In March, MSNBC’s “The Rachel Maddow Show” (9 p.m.) was up a big 25% from January — at $8,442 for a 30-second commercial. “The Last Word with Lawrence O’Donnell” (10 p.m.) is 5% higher now at $5,70, while “All In With Chris Hayes” (8 p.m.) inched up 1% at $5,235…

Read more at: MediaPost.

By |April 18th, 2018|In The News, News Room|0 Comments

Ad Prices On Fox’s ‘The Ingraham Angle’ Fall In The Wake Of Advertiser Boycott

By: Jonathan Berr
April 12, 2018

…The average price for a 30-second spot on The Ingraham Angle for the week of April 9 to April 13 was $11,305-$13,405, compared with $12,310-$14,732 during the week of March 26 to March 30, according to SQAD, a company that provides advertising analytics and planning tools.

Keep in mind that the media firestorm over Ingraham’s comments started on March 28 and that there may be other reasons for the price fluctuations. According to SQAD, the drop off in ad prices “is not particularly noteworthy yet” and noted the vast majority of the show’s commercial time is sold in advance at the upfronts as it is for most TV ads…

Read more at: Forbes.

By |April 13th, 2018|In The News, News Room|0 Comments

College Hoops Final Game Spot Price up 3%: SQAD

By: Jon Lafayette
April 4, 2018

…Prices for commercials during the men’s college basketball championship game hit a record this year, ranging from $1.427 million and $1.712 million for a 30-second spot on TBS, up 3%, according to research company SQAD.

A year ago, when the final game aired on CBS, the price of a spot ranged between $1.388 million and $1.661 million.

The average cost for Final Four games was up 10.6% to between $807,283 and $966,086, SQAD said…

Read more at: Broadcasting & Cable.

By |April 4th, 2018|In The News, News Room|0 Comments

Inside E!’s Scramble to Save the Red Carpet in the Age of #MeToo

By: Amy Odell
March 1, 2018

…According to data from SQAD, which tracks media costs, the network is charging $35,000 to $41,000 for a 30-second ad spot during the Oscars preshow…

Read more at: New York Magazine’s The Cut.

By |March 1st, 2018|In The News, News Room|0 Comments

NBCU Said It Delivered Gold On ‘Best February Ever’ With Super Bowl, Olympics

By: Barry Janoff
February 24, 2018

…Opening Ceremony spots trend much higher, with the average cost for a 30-second ad during the 2018 opening ceremony ranging between $544,865 and $665,946, according to research and consulting firm SQAD, NY….

Read more at: NY Sports Journalism.

By |February 24th, 2018|In The News, News Room|0 Comments

NFL TV Networks See Generally Higher CPMs

By: Wayne Friedman
September 11, 2017

…CBS, Fox and NFL Network had major gains among adult 25-54 viewers in 2016, according to SQAD, the advertising research/analytics company. CBS was up 20% to an average $59.29 in cost per thousand viewers, while Fox added 14% to $60.67 among 25-54 viewers and the NFL Network was 9.8% higher to $46.04.

Smaller gains were recorded by ESPN — up 2.5% to $46.55 — and NBC — up 1% to $57.92.

Among key older male viewers 25-54, only CBS and ESPN grew in their pricing, with CBS inching 1.3% higher to $93.26 and ESPN up 12% to $75.41.

Fox still commands the highest pricing for male viewers 25-54 — averaging $99.35, down 2.4% from 2015 — while NBC has dipped 7% to $85.64 and the NFL Network lost 11% to $51.26.

Looking more broadly at average household CPMs, NBC was the leader at $41.29, despite a decline of 6.4%. Fox was next at $39.94, 9.3% higher in 2016 versus the year before. CBS was at $35.58 — 7.5% higher….

Read more at: MediaPost

By |September 26th, 2017|In The News, News Room|0 Comments