5 Game Changers Every Advertiser Must Know in August 2018

This month we’re discussing Google’s programmatic OOH plans, NBCU’s promotional streaming service, the consolidation of ad tech firms, Amazon’s eye on movie theaters, and California’s tough new online consumer protection law.

By |August 28th, 2018|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in July 2018

For the month of July, we’re talking about AT&T’s advertising strategies, Facebook and transparency, HQ Trivia, text message advertising, and giving passive billboards true analytics.

By |July 24th, 2018|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in June 2018

This month, we’re looking at AT&T’s acquisition of TimeWarner, Apple’s refocus on advertising, Google’s response to GDPR, podcast advertising metrics, and P&G’s push for more female representation in their marketing teams.

By |June 20th, 2018|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in May 2018

This month, we’re exploring Facebook’s clear history tool, transparency around political ads, Amazon’s next big move, the power of proving ROI, and Netflix’s eye on out-of-home advertising.

By |May 24th, 2018|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in April 2018

This month, we’re talking about brands partnering with nonprofits to increase impressions, how data privacy concerns are transforming advertising, YouTube and Hulu’s plans to act like broadcast networks, P&G’s shakeup of their agency models, and NBCUniversal’s new combined metric.

By |April 26th, 2018|Game Changers|Comments Off on 5 Game Changers Every Advertiser Must Know in April 2018

5 Game Changers Every Advertiser Must Know in March 2018

This month we’re talking about cutbacks on primetime ads, local OTT advertising, even more media mergers, sponsored direct messages on Facebook Messenger, and advertising in the era of Time’s Up.

By |March 21st, 2018|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in February 2018

This month, we’re talking about a possible CBS/Viacom merger, the mobile revolution of live sports, Facebook Watch versus YouTube, how brain studies could optimize advertising, and Salon becoming a mining operation.

By |February 27th, 2018|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in January 2018

This month, we’re kicking off the New Year by looking at the growing trend of smart devices, space marketing, coloring apps, science in advertising, and Facebook’s newsfeed makeover.

By |January 18th, 2018|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in December 2017

As 2017 drifts off into the winter sunset, we’re taking a look at some game changing trends in the advertising industry including Disney’s new deal with 21st Century Fox, net neutrality, Kroger’s venture into retail media, Condé Nast upfronts, and how cryptocurrencies will change advertising transactions.

By |December 21st, 2017|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in November 2017

This month, we’re talking about the potential for AppNexus to take on the great the Facebook/Google duopoly, the new Twitter Promote feature, Big News from Cheddar, a possible ad-supported version of Amazon’s Prime Video, and the increasing use of web-based virtual reality.

By |November 18th, 2017|Game Changers|0 Comments