5 Game Changers Every Advertiser Must Know in January 2019

This month we are talking about Netflix’s new advertising weapon, Nielsen and Comscore’s format war, scarily targeted OOH ads, Amazon’s free sample program, and Facebook’s messaging merger plans.

By |January 17th, 2019|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in December 2018

This month we’re talking about Nexstar’s potential acquisition of Tribune Media, Facebook’s new data patent, a new challenger for ‘the world’s largest advertiser’, kid influencers, and Burger King’s epic troll campaign against its biggest competitor.

By |December 21st, 2018|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in November 2018

This month, we’re diving into Stories, Roku’s advertising plans, ad tech transparency, Disney+, and the first-ever programmatic VR campaign.

By |November 16th, 2018|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in October 2018

This month, we’re diving into marijuana marketing, Adobe’s acquisition of Marketo, Amazon’s fight for the spotlight, Google’s data breach, and futuristic Alexa ad technology.

By |October 25th, 2018|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in September 2018

This month, we’re talking about crowdsourcing ad ideas, Nike’s controversial ad strategy, the personal side of political ads, mood-inspired advertising, and the creative side of ad campaigns.

By |September 21st, 2018|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in August 2018

This month we’re discussing Google’s programmatic OOH plans, NBCU’s promotional streaming service, the consolidation of ad tech firms, Amazon’s eye on movie theaters, and California’s tough new online consumer protection law.

By |August 28th, 2018|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in July 2018

For the month of July, we’re talking about AT&T’s advertising strategies, Facebook and transparency, HQ Trivia, text message advertising, and giving passive billboards true analytics.

By |July 24th, 2018|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in June 2018

This month, we’re looking at AT&T’s acquisition of TimeWarner, Apple’s refocus on advertising, Google’s response to GDPR, podcast advertising metrics, and P&G’s push for more female representation in their marketing teams.

By |June 20th, 2018|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in May 2018

This month, we’re exploring Facebook’s clear history tool, transparency around political ads, Amazon’s next big move, the power of proving ROI, and Netflix’s eye on out-of-home advertising.

By |May 24th, 2018|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in April 2018

This month, we’re talking about brands partnering with nonprofits to increase impressions, how data privacy concerns are transforming advertising, YouTube and Hulu’s plans to act like broadcast networks, P&G’s shakeup of their agency models, and NBCUniversal’s new combined metric.

By |April 26th, 2018|Game Changers|Comments Off on 5 Game Changers Every Advertiser Must Know in April 2018