5 Game Changers Every Advertiser Must Know in March 2018

This month we’re talking about cutbacks on primetime ads, local OTT advertising, even more media mergers, sponsored direct messages on Facebook Messenger, and advertising in the era of Time’s Up.

By |March 21st, 2018|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in February 2018

This month, we’re talking about a possible CBS/Viacom merger, the mobile revolution of live sports, Facebook Watch versus YouTube, how brain studies could optimize advertising, and Salon becoming a mining operation.

By |February 27th, 2018|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in January 2018

By |January 18th, 2018|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in December 2017

As 2017 drifts off into the winter sunset, we’re taking a look at some game changing trends in the advertising industry including Disney’s new deal with 21st Century Fox, net neutrality, Kroger’s venture into retail media, Condé Nast upfronts, and how cryptocurrencies will change advertising transactions.

By |December 21st, 2017|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in November 2017

This month, we’re talking about the potential for AppNexus to take on the great the Facebook/Google duopoly, the new Twitter Promote feature, Big News from Cheddar, a possible ad-supported version of Amazon’s Prime Video, and the increasing use of web-based virtual reality.

By |November 18th, 2017|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in October 2017

This month, we’re talking about Google’s new Insight Engine Project and Stamp tools, Amazon’s full-court press as an advertising platform, the ability to read minds and manipulate consumers, and Adobe’s programmatic platform for connected TV ad targeting.

By |October 16th, 2017|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in September 2017

This month, we’re taking a closer look at Facebook’s new video service, the vending machine renaissance, the growing number of brands shifting to in-house advertising teams, NFL’s ban on alcohol advertising, and Apple’s attack on ad tracking.

By |September 28th, 2017|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in August 2017

This month, the surf is up in the world of advertising as we look at virtual reality ads, the Discovery-Scripps merger, Amazon’s amped up advertising game, voice-based search, and advertising’s return to TV.

By |August 15th, 2017|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in July 2017

This month, we’re diving into the pool of native advertising, the growing power of podcasts, how a “brandless” brand is trying to shake things up, the Facebook and Google duopoly, and the rise of A.I. (Artificial Intelligence).

By |July 24th, 2017|Game Changers|0 Comments

5 Game Changers Every Advertiser Must Know in June 2017

This month, we’re looking at the fusion of traditional and new platforms, the new six-second ad format, the rise of ad blockers, blockchain technology, and more.

By |June 26th, 2017|Game Changers|0 Comments
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