Organizing a comparison on the first 5 games in the 2017 and 2018 series revealed some interesting analysis. Right off the top, we noticed that the high-average for a 30-second ad cost remained consistent year-over-year for the first four games of each series.
Based on SQAD MediaCost National data, The Tucker Carlson Report has not seen any significant decrease in COMBINATION ad costs, as they are nearly double from a year ago. During this time, there have been at least two boycotts, yet costs for an ad continue to rise.
For the first time, the average cost of a 30-second ad unit in the Women’s World Cup Finals surpassed the average cost of the 30-second ad in the men’s final from 2018.
…/was also almost double the US$256,262 that Fox brought in per ad when the US women’s national team (USWNT) won the international tournament in 2015, beating Japan 5-2 in the final…
Fox was able to charge more than $506,000 per 30-second commercial in the women’s final, according to the data firm Sqad, while the men’s final the previous year brought in $437,000…
Compare that with a 30-second ad in CNN’s prime time daypart, which over the last few months has cost between $7,000 and $12,000, according to SQAD MediaCosts
A 30-second ad in CNN’s primetime programs has over the last few months cost between $7,000 and $12,000, according to SQAD MediaCosts…
While the average Upfronts unit cost for British Open advertising have remained relatively static from 2016 through to 2018, the average Upfronts unit costs for the PGA Championship and the U.S Open saw declines during the same time period.
SQAD, the advertising media cost research company, said Hulu’s CPM pricing in the fourth quarter of 2018 was $25.84. Since fall 2018 “high average price” in terms of CPMs has been declining. It was $48.48 in October 2018 and $38.37 in November 2018.
…advertising rates appear to be languishing [for Hulu], according to a Research Intelligencer analysis of CPM data from SQAD MediaCosts: Digital database.