SQAD data and technology in the news
Demographic values vary greatly across Nielsen’s 210 designated market areas (DMAs), with SQAD high-average prime CPMs for adults 18-49 in 1Q topping $1,500 in Glendive, Mont., Nielsen’s smallest DMA
NBC is getting between $538,499 and $650,241 per 30 second spot, down1.8% from what it got for the Sochi games, according to SQAD MediaCosts: National (NetCosts)
SQAD says that across all NFL broadcasting networks, there was an average decline of 6.7% in September compared to the same month in 2016.
By: Wayne Friedman September 11, 2017 …CBS, Fox and NFL Network had major gains among adult 25-54 viewers in 2016, according to SQAD, the advertising research/analytics company. CBS was up 20% to an average $59.29 […]
The show’s average cost for a 30-second ad, which had been $198,900 in the upfront market, leapt to $301,800 in scatter…according to data from SQAD MediaCosts: National (NetCosts).
“It is still too early to know how much, if any, Fox will lose or gain in ad revenue with O’Reilly‘s departure,” said Dan Klar, a VP at SQAD.
SQAD says “decisions are often based on more than just ratings—executives also take into account revenue brought in by ad sales during programs.” It adds that “a new program must bring in higher…
On a year-over-year basis, national TV ad prices have also tightened, rising four points from September 2015’s 124 index. Most of that price expansion came from cable TV, while the broadcast networks lost ground.
Fox’s Empire easily topped with the list, with its $508, 115 average cost for a primetime 30-second spot more than double the runner-up, CBS’ The Big Bang Theory, which had an average cost of $249, 161.