DATA REPORT: Cable News Networks, January-June 2018

The shifting political climate plays a major role in the viewership of major cable news networks. The SQAD Data Team pulled scatter costs from the MediaCosts: National database for CNN, Fox News, and MSNBC…

By |July 30th, 2018|SQAD Data Reports|0 Comments

World Cup final ratings flop for Fox

Advertisers paid between $399,451 and $475,963 for 30-second sports during the broadcast of the final match, according to SQAD, a research company.

By |July 17th, 2018|In The News, News Room|0 Comments

World Cup Expects Lower Unit Pricing, Fox Earns Higher Revenues Overall

Research company SQAD says advertisers have paid between $399,451 and $475,963 for 30-second spots during the broadcast of the championship’s deciding contest.

By |July 13th, 2018|In The News, News Room|0 Comments

Fox Nears Sellout for World Cup Final Match

Research company SQAD said that through Wednesday, advertisers had paid between $399,451 and $474,963 for 30-second spots during the World Cup Final…

By |July 12th, 2018|In The News, News Room|0 Comments

Fox Getting Up to $475K for World Cup Final Ads

Research company SQAD says advertisers have paid between $399,451 and $475,963 for 30-second spots during the broadcast of the championship’s deciding contest.

By |July 11th, 2018|In The News, News Room|0 Comments

Protected: MediaTools 5.5 – Freeform Calendar Creation

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By |July 6th, 2018|MediaTools Update|Enter your password to view comments.

ABC Heats Up Summer

According to SQAD, the advertising research company, ABC has also posted top results this summer for “The Bachelorette” in terms of 30-second unit pricing…

By |June 27th, 2018|In The News, News Room|0 Comments

DATA REPORT: 2018 Summer Program Premieres

The summer means it’s time to hit the beach, eat way too much ice cream, and of course, indulge in our guilty-pleasure TV shows. The SQAD Data Team looked into the ad costs for the premiere episodes of some of this season’s biggest premiers, and discovered some interesting insights.

By |June 25th, 2018|SQAD Data Reports|0 Comments

Here’s How Much It Costs to Advertise in This Year’s NBA Finals

Purchasing an ad for Game 1 of the 2018 NBA Finals wasn’t cheap. The high ad rate was $829,577, with a low rate of $690,909. That’s an upfront unit cost of $760,243.

By |June 8th, 2018|In The News, News Room|0 Comments

DATA REPORT: NBA Finals 5-Year Cost Trend Analysis

In the midst of all the viewing parties and excitement, the SQAD Data Team took a dive into the upfront data for the NBA Final Games to analyze cost trends from the past several years.

By |June 6th, 2018|SQAD Data Reports|0 Comments