According to SQAD, the advertising research company, ABC has also posted top results this summer for “The Bachelorette” in terms of 30-second unit pricing…
The summer means it’s time to hit the beach, eat way too much ice cream, and of course, indulge in our guilty-pleasure TV shows. The SQAD Data Team looked into the ad costs for the premiere episodes of some of this season’s biggest premiers, and discovered some interesting insights.
Purchasing an ad for Game 1 of the 2018 NBA Finals wasn’t cheap. The high ad rate was $829,577, with a low rate of $690,909. That’s an upfront unit cost of $760,243.
In the midst of all the viewing parties and excitement, the SQAD Data Team took a dive into the upfront data for the NBA Final Games to analyze cost trends from the past several years.
The SQAD Data Team pulled numbers from our MediaCosts: National data to show trends related to advertiser engagement around “Roseanne”.
SQAD, the advertising research company, says a 30-second commercial in the first three original nights of the show averaged…
We’ve expanded your cost transparency visibility coast-to-coast by integrating all 210 DMA’s into the research data.
The SQAD Data Team jumped into our numbers to show recent examples that illustrate both the positive and negative effects of Upfronts on a network.
Since Megyn Kelly made her transition from The Kelly File on Fox News to Megyn Kelly Today on NBC, many outlets have reported ratings declines for the 9:00 AM Today Show block. The question posed to our Data SQAD is, “What is the financial impact of Megyn Kelly Today for NBC?”