Official Press releases for SQAD products, technology, and corporate news.
SQAD LAUNCHES WEB-BASED SQAD UNIVERSE, NEW CLIENT ACCESS PORTAL
The new portal, named SQAD Universe, will provide clients using various operating systems and browsers on desktop and mobile devices an online entry point to SQAD’s industry leading media cost data.
SQAD HIRES RON IOZZIO AS VICE PRESIDENT, DIRECTOR OF PRODUCT MANAGEMENT
SQAD announced the hiring of Ron Iozzio as Vice President and Director of Product Management. In this position, Mr. Iozzio will supervise all SQAD product offerings, including all advertising forecasting and media planning tools.
INDUSTRY SURVEY: MOST MEDIA PROFESSIONALS REJECT STANDARD DEFINITION OF VIDEO AD “VIEW”
— Only 18% Agree Two Seconds Is Sufficient for Video Ad Views — Tarrytown, NY (June 2, 2015) — A recent survey of advertising professionals found that 82% feel the current industry definition of a […]
SQAD ANALYSIS: IN-STREAM VIDEO ADS 60% MORE EXPENSIVE THAN CABLE TV ADS IN 2014
— Average CPMs for Cable, Network and Display Declined in 2014 — (TARRYTOWN, NY) April 7, 2015 – SQAD LLC, the largest independent provider of global business solutions for planning and managing advertising investments, […]
SQAD HIRES TIM DOLSON AS DIRECTOR OF RESEACH
Former Nielsen Veteran Joins Advertising Forecasting and Planning Firm to Oversee Data Analytics Tarrytown, NY (February 10, 2015) – SQAD LLC, the largest independent provider of global business solutions for planning and managing advertising investments, […]
SQAD HIRES DEBRA MEYER AS CHIEF REVENUE OFFICER
Industry Veteran to Lead Unified Sales Team and Drive Strategic Growth Tarrytown, NY (January 13, 2015) – SQAD LLC, the largest independent provider of global business solutions for planning and managing advertising investments, today announced […]
Team SQAD Walks to End Alzheimer’s
SQAD and Workhorse Software are proud to participate in the 2014 Walk to End Alzheimer’s on Sunday, September 28th. This will be the third straight year SQAD has participated in the walk. The walk and […]
SQAD Acquires Leading Media Planning Management Company, Workhorse Software
Integration Offers the Advertising Industry Unparalleled Access to Media Cost Data, Media Planning and Management Tools, and Audience Analytics TARRYTOWN, NY (August 13, 2014) – SQAD, the largest independent source in the U.S. for TV, […]
SQAD Expands Sales Force in Chicago with Two New Hires
Additions Mark Continued Growth of FirmFollowing Recent Acquisition By Clarion Capital Partners TARRYTOWN, NY (June 12, 2014) – SQAD LLC, the largest independent source in the US for TV, radio and digital cost analysis, announced […]
SQAD Data Finds In-Stream Video ADs 38% More Expensive Than Cable TV ADs in 2013
Network Prime Time TV Ads Are Most Expensive – Up 5% from 2012 (TARRYTOWN, NY) March 26, 2014 – SQAD, the largest independent source in the US for TV, radio and digital costs and analysis, […]