SQAD provides advertising and media agencies with the competitive advantage they need to reliably understand and forecast market pricing. Whether you’re building new business pitches or conducting business as usual, Media is a time-critical business where saving hours and days is essential, SQAD’s instant access to actual market prices eliminates the time-consuming task of calling media outlets around the country for rate quotes.
Agency media executives depend on SQAD for accountability with their clients. With NetCosts™, buyers can see what the national market has already paid for schedules they have purchased or programming they are considering to create reliable market projections for allocating their budgets. Using SQAD's Spot TV and Radio average, low and high cost levels, and SQAD Hispanic Spot TV Plus average only cost level, local broadcast buyers can buy at competitive prices while accommodating any unique negotiating situation. WebCosts® allows agencies to review market level costs for a growing list of channels and networks based on ad size/type and duration of buy.
With WRAP, planners can analyze prior spot ratings performance and create projections of future ratings delivery. WRAP Sweeps can even adjust ratings of a current sweep based on a prior sweep’s HUT levels.
National, regional and local advertisers alike depend on SQAD’s methodologically sound databases to help establish media budgets.
Advertisers rely on SQAD’s NetCosts (network TV, cable and syndication), WebCosts, Spot TV, Hispanic Spot TV Plus, and Spot Radio to confirm market costs are on target and to insure objectives are being met. With NetCosts’ Automatic Schedule Reporting, advertisers can gain real cost insight into their national vendor relationships and direct the changes needed to keep costs in line. Likewise, advertisers use SQAD’s Spot TV, Hispanic Spot TV Plus and Spot Radio cost levels to monitor and review their local spending.
WebCosts allows advertisers to review market costs for a growing list of channels and networks based on size/type of ad as well as duration of buy.
Media outlets—whether local TV, Hispanic television, radio or cable companies—find SQAD a huge time saver in budgeting and rate analyses.
In this time-critical business, sellers can adjust rate cards, build budgets and programs quickly and easily. SQAD’s five quarters of current and forecasted market prices is an essential tool for local broadcasters (TV and radio, and in 19 NHSI markets for Hispanic TV broadcasters) who want to know what costs buyers are planning to pay. TV Program Syndicators also pay close attention to SQAD CPPs when negotiating with stations on the value of their programs.
And if you're in charge of pricing or sales for an Internet publisher, you know what the smallest error in marketplace judgment can cost you in lost potential revenue. Our new WebCosts database is compiled from actual display ad purchases and gives you a more thorough understanding of your competitive market and an ability to budget for upcoming quarters. More important it is an essential tool in providing clients with the high level of service this aggressive media environment requires.
With Nielsen providing more data sources, Program Syndicators and TV broadcasters need their ratings on a timely basis with minimal manpower. WRAP software helps broadcast outlets to quickly receive their Nielsen data and to customize that information in little time. WRAP allows one person to do what it would take a small department twice as long to do with competitive software. Whether that information is the time-sensitive 56 Local Dailies metered markets or the daunting number of 210 sweep markets, WRAP software is the most efficient and user friendly local market product in the business today.