mediaCOSTS
DYNAMIC

cost data


FOR RESEARCH & MEDIA ANALYSIS

NETWORK TV

SPOT TV

HISPANIC TV

SPOT RADIO

OUT-OF-HOME

HISPANIC RADIO

Media buyers for the most active advertisers across the
United States anonymously contribute their actual buy data
to the MEDIACOSTS database to help build the most
comprehensive, real-cost research tool for TV, cable, radio, and
digital, enabling transparent media buying negotiations.

How It Works
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a common
problem

You’ve got an advertising plan and you want to get the best price for the broadcast, cable, radio, or internet media, but the only information you have about the potential costs are the rate cards provided by the different outlets. You have no idea if that is the “real” value (being paid by other advertisers), or just some arbitrary number being presented by the sales team. You’re negotiating blind.

A MARKET-TESTED
solution

MEDIACOSTS by SQAD gives you true transparency and negotiation leverage with real planned cost data provided anonymously by buyers from big and small agencies around the US. The combined data is aggregated to provide a real-cost grounding for your negotiations, so you can get the best value for the media, every time.

BEFORE WE HAD
MEDIACOSTS...

researching, predicting, and negotiating our media purchases was like fumbling around in a pitch dark room, knocking unseen obstacles, and weeping uncontrollably...

THANKS TO
MEDIACOSTS...

it’s as if we’ve found the light switch and we’re able to negotiate the obstacles quickly and easily...without the pain and struggle of the past.

more than
$1.2 trillion
transactional media
cost data

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MEDIACOSTS

LOCAL

TELEVISION

  • 210 Markets
  • 67 Demos
  • 8 Dayparts

RADIO

  • 270+ Markets
  • 38 Demos
  • 7 Dayparts

OUT-OF-HOME

  • 100+ Markets
  • 40 Demos
  • Billboards
    & Street Furniture

HISPANIC TV

  • 19 Markets
  • 9 Demos
  • 6 Dayparts

NATIONAL

TELEVISION

  • Broadcast
  • Cable
  • Syndication
  • Hispanic
  • CPM, CPP, & Unit

OUT-OF-HOME

  • Display Ads
  • In-Stream Video

DATABASES

THE LARGEST MULTI-SOURCE
COST DATABASE IN THE WORLD!

HOW MEDIACOSTS WORKS...

HTML Map CSS Link jQuery Link jQuery Link jQuery Link
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this is your
tactical
market
advantage

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historic
rate trends

Get access to the most comprehensive, real cost analysis, and research tools to discover actionable market intelligence cultivated from billions of unique data points.

 

cross channel
optimization

Build focused and targeted strategies by fine-tuning your mixed local, national, and digital assets to get the most from your advertising budgets.

 

projection
analysis

Utilize powerful analysis tools for weighted unit performance projections to create adaptive & responsive media strategies.

BE MORE
TRANSPARENT
ACCOUNTABLE
TRUSTED
COMPETITIVE
WITH SQAD
MEDIACOSTS
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MORE
INFO