MEDIACOSTS:LOCAL
IS THE ONLY
REAL COST
INDEX
FOR LOCAL
MEDIA

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ESTIMATE COSTS
& BUDGETS

Subscribers can effectively estimate costs and budgets thanks to local market cost benchmarks and intelligence provided by Mediacosts: Local.

CONTRIBUTOR
BUY-SIDE DATA

The SQAD proprietary data methodology assures subscribers reliable market-by-market cost data calculated using actual reported buys.

BUYING
STRATEGY

This planning tool allows subscribers to consider multiple daypart/market mix scenarios that will maximize investment & audience reach.

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MEDIA COSTS
LOCALCOSTPLATFORM

DATABASE

MARKETS

DEMOS

DAYPART

Spot TV 210 67 8
Spot Radio 260+ 38 7
Hispanic TV 19 9 6
Local Cable 210 12 7
Out of Home 99 DMA/98 CBSA 40 N/A


ULTIMATE REPORT FLEXIBILITY

Create Custom Trend Reports
Compare Historic Rates in One Report
Display Multiple Measures
Custom Factors for CPP/CPM
Generate Buying Strategies
Export to Excel & CSV

THE MOST COMPLETE COST INTELLIGENCE INSIGHTS

MediaCosts: Local subscribers are connected to the largest real cost bench-marking and research database for comprehensive CPP and CPM insight by market, daypart, and demo; giving users effective leverage for negotiations and incredibly actionable market intelligence.

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