MEDIACOSTS
LOCAL: BROADCAST TV

DATABASE FEATURES

DATA FREQUENCY Issued Monthly
ISSUE CONTENTS Current Quarter + 4 projected quarters
MARKETS ALL Nielsen DMAs
DEMOGRAPHICS 67 Demos
DAYPARTS 8 Dayparts
CPM DETAIL Average/Low/High
CPP DETAIL Average/Low/High
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REAL-COST &
CPM/CPP

Proprietary buy-side contributer-based transaction methodology(SQARE) delivers true cost transparency.

COST
INTELLIGENCE

Plan and predict media costs and budgets with unprecidented clarity and market precision.

$8+ BILLION
IN COST DATA

SQAD MediaCosts has provided the largest real-cost media database for more then 40 years.

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MEDIACOSTS: LOCAL
PLATFORM FEATURES

Saved Report Specs
Multiple Export Options
CPM & CPP by Market & Media Type
Multi-Demo Reprting
Issue-to-Issue Trending
Plan & Budget Based on
GRP Goals
Total GRPs
Dollar Goals
Market-specific strategies
Clone strategies accros markets

COST TRANSPARENCY FOR MORE THAN 40 YEARS

For more than 40 years, SQAD MediaCosts:Local Broadcast TV data has been providing real-cost CPM and CPP data to empower transparency in the budgeting, planning, and buying process; Empowering advertisers and agencies, big & small, to find new and creative ways to reach their audience and maximize their budgets.

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