MEDIACOSTS
LOCAL: CABLE TV

DATABASE FEATURES

DATA FREQUENCY Issued Monthly
ISSUE CONTENTS Current Quarter + 4 Projected Quarters
MARKETS 210 DMAs
DEMOGRAPHICS 12 Demos
DAYPARTS 7 Dayparts
CPM DETAIL Average/Low/High
CPP DETAIL Average/Low/High
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SAMPLE REPORT
MARKET
BENCHMARKS

Set market-level benchmarks by demo and daypart for greater transparency.

STRATEGIC
PLANNING

Gain access to a dynamic research tool that help you strategically plan & negotiate.

ESTIMATE
& BUDGET

Empower planners and buyers with real cost intelligence for budgeting and analysis.

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MEDIACOSTS: LOCAL
PLATFORM FEATURES

Saved Report Specs
Multiple Export Options
CPM & CPP by Market & Media Type
Multi-Demo Reprting
Issue-to-Issue Trending
Plan & Budget Based on
GRP Goals
Total GRPs
Dollar Goals
Market-specific strategies
Clone strategies accros markets

COST TRANSPARENCY MEANS BETTER PLANNING

MediaCosts:Local Cable TV data brings a new level of cost transparency for advertisers and agencies as they work to get the most out of the highly effective local cable ad market. Thanks to SQAD's exclusive real-cost data (cultivated directly from the transaction source), planners can see real-market ad values and adjust their media plans to maximize their budgets and demographic goals.

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SAMPLE REPORT

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YOUR
DEMO