MEDIACOSTS
LOCAL: OUT OF HOME

DATABASE FEATURES

DATA FREQUENCY Issued Monthly
ISSUE CONTENTS Current Quarter + 4 projected quarters
MARKETS 99 DMA & 97 CBSA
DEMOGRAPHICS 40+ Demos
FORMATS Billboard & Sreet Furniture
CPM DETAIL Average/Low/High
CPP DETAIL Average/Low/High
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EFFECTIVE
PLANNING

Bring OOH planning into your cross platform media mix.

EFFICIENT
BUDGETS

Measureable, actionable, intelligence available for the first time.

COST
ACCOUNTABILITY

Know what the market-place is paying to improve your OOH media strategy.

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MEDIACOSTS: LOCAL
PLATFORM FEATURES

Saved Report Specs
Multiple Export Options
CPM & CPP by Market & Media Type
Multi-Demo Reprting
Issue-to-Issue Trending
Plan & Budget Based on
GRP Goals
Total GRPs
Dollar Goals
Market-specific strategies
Clone strategies accros markets

OUT-OF-HOME ADVERTISING TRANSPARENCY

MediaCosts:Local Out of Home data finally allows advertisers and agencies to integrate outdoor advertising cost data into their unique media research and planning strategies. For the first time, you can compare the impact and value of Out of Home media along side existing SQAD cost data for Spot TV, Spot Radio, Local Cable, and Hispanic TV.

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YOUR
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