MEDIACOSTS
LOCAL: RADIO

DATABASE FEATURES

DATA FREQUENCY Issued Monthly
ISSUE CONTENTS Current Quarter + 4 projected quarters
MARKETS ALL 268 + MSAs from Spring Sweep(Nielsen Audio)
DEMOGRAPHICS 38 Demos
DAYPARTS 7 Dayparts
CPM DETAIL Average/Low/High
CPP DETAIL Average/Low/High
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GOLD
STANDARD

MediaCosts:Local Radio has been the industry standard cost metric since 2002.

BROAD DATA
PROJECTIONS

Discover CPP & CPM estimates for 270 + Nielsen Audio Metro Survey Areas(MSAs).

COMPETITIVE
RESEARCH

Leverage real-cost media data for comprehensive competitive research & analysis.

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MEDIACOSTS: LOCAL
PLATFORM FEATURES

Saved Report Specs
Multiple Export Options
CPM & CPP by Market & Media Type
Multi-Demo Reprting
Issue-to-Issue Trending
Plan & Budget Based on
GRP Goals
Total GRPs
Dollar Goals
Market-specific strategies
Clone strategies accros markets

UNPRECIDENTED MARKET TRANSPARENCY

MediaCosts:Local Radio has been providing the advertising industry's ONLY real-cost research index for CPM & CPP values, since 2002. By leveraging this powerful data set, subscribers are able to create broad and accurate cost projections across all 270+ Nielsen MSAs.

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SAMPLE REPORT

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YOUR
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