A leading quick-service restaurant company has a massive network of local agencies managing regional advertising. Each partner is using a unique process for planning, tracking, budgeting, and reporting on their campaigns. The brand management team is struggling to keep tabs on their advertising success because there is no standardized & unified system to report on the media plans of each independent agency partner.
There are dozens of partner agencies spread around the country, and it’s virtually impossible to get a clear picture of how each is performing.
Thanks to the power of ViewReports in MediaTools, the company was suddenly able to run reports using unique brand-specific data points - converting regional naming conventions on-the-fly thanks to the back-end mapped hierarchies. They also enjoyed instant access to real-time dynamic reporting with granular detail on every piece of flowchart data, across every partner agency. These reports were customized to show all key metrics in a single view and they could refresh the saved reports to pull up-to-the-minute flowchart data from across their agency partners.
With MediaTools we got unprecedented clarity across our entire partner agency system & found the new standardization made us more efficient.