ABC Heats Up Summer

By: Wayne Friedman
June 27, 2018

…ABC has started the first month of the summer TV season with the best results among broadcast networks — in terms of viewership and program-specific unit advertising pricing…

According to SQAD, the advertising research company, ABC has also posted top results this summer for “The Bachelorette” in terms of 30-second unit pricing — from a low of $248,065 to a high of $295,401…

Read more at: MediaPost.