By: Jon Lafayette
April 4, 2018
…Prices for commercials during the men’s college basketball championship game hit a record this year, ranging from $1.427 million and $1.712 million for a 30-second spot on TBS, up 3%, according to research company SQAD.
A year ago, when the final game aired on CBS, the price of a spot ranged between $1.388 million and $1.661 million.
The average cost for Final Four games was up 10.6% to between $807,283 and $966,086, SQAD said…
Read more at: Broadcasting & Cable.