By: A.J. Katz
June 8, 2018
…The SQAD data team took a deep dive into the upfront data to analyze cost trends for the past five NBA Finals and put together some interesting findings.
Purchasing an ad for Game 1 of the 2018 NBA Finals wasn’t cheap. The high ad rate was $829,577, with a low rate of $690,909. That’s an upfront unit cost of $760,243.
According to SQAD, the cost to advertise this year versus 2017 was up 53 percent for Game 1, 26 percent for Game 2, 27 percent for Game 3, 20 percent for Game 4 and 27 percent for Game 5…
Read more at: Adweek.