By: Ginny Marvin
May 10, 2018
…Despite mobile’s ascendance, desktop revenues still grew in 2017, with a CAGR of 6 percent over 2016.
CPMs also increased in 2017, according to data from SQAD.com shared by the IAB. CPMs for in-stream video were up 3 percent 2017 year over year to $25.22, and CPMs for display rose 6 percent to $14.72 on average.
Social media isn’t broken out as a format, but its share of revenue topped 25.2 percent in 2017, reaching $22.2 billion. Facebook, of course, accounts for the bulk of social media advertising spend in the US…
Read more at: Marketing Land.