March Madness Grows 5% In National TV Ad Dollars, Ratings Down

By: Wayne Friedman
April 3, 2018

…SQAD, the media cost and analysis researcher, says that for the NCAA championship game the average cost for a 30-second commercial simulcast on Turner’s three networks ranged between $1,427,120 and $1,712,231. This is a 3% jump from last year’s final game, which ranged between $1,387,933 and $1,660,956…

Read more at: MediaPost.