MSNBC, CNN Make Scatter Pricing Gains, Fox Still Tops In Viewing

By: Wayne Friedman
August 3, 2018

Fox News Channel still commands the top spot in terms of viewership, with rising ad revenue, but MSNBC and CNN have been making sharper 30-second commercial pricing gains in the first half of this year.

In that time, MSNBC has seen rocketing price hikes for prime-time programming — up 129% to now average $13,550 for a 30-second commercial in June. It was $5,927 in January.

CNN was 31% higher to $9,451 during the January-to-June period (from $7,192), while Fox rose 22% to $10,095 (from $8,285.)

The data is courtesy of SQAD, a media cost data/ad-planning company, which analyzed scatter advertising deals — near-term, month-by-month, TV advertising deals…

Read more at: MediaPost.