MSNBC, CNN Make Unit Pricing Gains, But Fox News Slips

By: Wayne Friedman
April 17, 2018

…Prime-time shows on MSNBC and CNN shows have seen modest to big double-digit percentage hikes in the average 30-second commercial unit price, according to SQAD, the media cost research/analysis company.

In March, MSNBC’s “The Rachel Maddow Show” (9 p.m.) was up a big 25% from January — at $8,442 for a 30-second commercial. “The Last Word with Lawrence O’Donnell” (10 p.m.) is 5% higher now at $5,70, while “All In With Chris Hayes” (8 p.m.) inched up 1% at $5,235…

Read more at: MediaPost.