By: Joe Mandese
October 24, 2016
The national TV advertising marketplace firmed up in September, following an historic cyclical pattern of increasing demand heading into the fourth quarter of the year.
On a year-over-year basis, national TV ad prices have also tightened, rising four points from September 2015’s 124 index.
Most of that price expansion came from cable TV, while the broadcast networks lost ground.
The national broadcast TV index fell 17 points to an index of 154 in September from an index of 171 in September 2015.
National cable TV’s index, meanwhile, rose nine points to a 144 in September from a 135 in September 2015.
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