NBC While Ratings Challenged, Megyn Kelly Today Is Boosting NBC’s Bottom Line

By: A.J. Katz
May 10, 2018

…And while it’s true that ratings are down from what the 9 a.m. hour had been delivering pre-Kelly, the new show is actually helping NBC’s bottom line more than its predecessor.

SQAD, an advertising research, analytics, and planning company, found the per unit cost to advertise on the show is on the rise. SQAD went into its MediaCosts: National database to see how the show is performing in the scatter market–when ad time is bought during the season as opposed to during the upfronts. This month-to-month unit data is from September 2017 (when Kelly debuted in NBC’s 9 a.m. slot) through last month…

Read more at: AdWeek.