NFL Sees Lower Sept. Scatter TV Ad Deals

By: Wayne Friedman
November 6, 2017

…SQAD says that across all NFL broadcasting networks, there was an average decline of 6.7% in September compared to the same month in 2016 for TV commercial sales in the scatter advertising market — a marketplace that occurs after long-term upfront advertising deals are made in the summer.

October went in the same direction as September — down 11% as an average among all networks. NBC was up 14% to $675,939 and Fox was down 27% to $403,407. CBS was also down 27% to $300,888, while ESPN headed up 7% to $313,642…

Read more at: MediaPost