NFL TV Networks See Generally Higher CPMs

By: Wayne Friedman
September 11, 2017

…CBS, Fox and NFL Network had major gains among adult 25-54 viewers in 2016, according to SQAD, the advertising research/analytics company. CBS was up 20% to an average $59.29 in cost per thousand viewers, while Fox added 14% to $60.67 among 25-54 viewers and the NFL Network was 9.8% higher to $46.04.

Smaller gains were recorded by ESPN — up 2.5% to $46.55 — and NBC — up 1% to $57.92.

Among key older male viewers 25-54, only CBS and ESPN grew in their pricing, with CBS inching 1.3% higher to $93.26 and ESPN up 12% to $75.41.

Fox still commands the highest pricing for male viewers 25-54 — averaging $99.35, down 2.4% from 2015 — while NBC has dipped 7% to $85.64 and the NFL Network lost 11% to $51.26.

Looking more broadly at average household CPMs, NBC was the leader at $41.29, despite a decline of 6.4%. Fox was next at $39.94, 9.3% higher in 2016 versus the year before. CBS was at $35.58 — 7.5% higher….

Read more at: MediaPost