On Disruption And Destabilization In TV

By: Randy Cooke
February 13, 2018

…An advertiser, for example, could option a broadcast network ad in a specific program for a $20 demo CPM or target the same demo in the same program only in Los Angeles for a $200 CPM. Demographic values vary greatly across Nielsen’s 210 designated market areas (DMAs), with SQAD high-average prime CPMs for adults 18-49 in 1Q topping $1,500 in Glendive, Mont., Nielsen’s smallest DMA…

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