Prices for Olympic Games Spots Mixed, Says SQAD

By: Jon Lafayette
February 9, 2018

…For all of primetime, NBC is getting between $538,499 and $650,241 per 30 second spot, down1.8% from what it got for the Sochi games, according to SQAD.

On Thursday night (Feb. 8), the first day of competition in PyeongChang, overnight household ratings were down 6% from the same evening of competition in Sochi.

The price for weekday primetime spots is up 2.2% to $561,421-$676,553 from $552,316 to $558,904….

Read more at: Broadcasting & Cable