World Cup Expects Lower Unit Pricing, Fox Earns Higher Revenues Overall

By: Wayne Friedman
July 12, 2018

Research company SQAD says advertisers have paid between $399,451 and $475,963 for 30-second spots during the broadcast of the championship’s deciding contest.

Croatia beat England 2-1 in extra time Wednesday. France topped Belgium 1-0 Tuesday.

Four years ago, when the 2014 World Cup Final aired on ABC, spots cost between $448,512 and $534,206, about 12% more than Fox is getting…

Read more at: MediaPost.