World Cup final ratings flop for Fox

By: Anna Nicolaou
July 17, 2018

Advertisers paid between $399,451 and $475,963 for 30-second sports during the broadcast of the final match, according to SQAD, a research company. This was about 12 per cent cheaper than the equivalent adverts for 2014’s final.

Without a US team to root for, the world’s largest brands, advertisers, and Fox tried hard to persuade Americans to watch the World Cup regardless. Volkswagen made light of the situation with an advert in which fans from Switzerland, Brazil and Argentina urged US viewers to cheer for their teams instead…

Read more at: Financial Times.