Tarrytown, NY (November 3, 2015) — SQAD LLC, the largest independent provider of global business solutions for planning and managing advertising investments, announced today that it has appointed Marc Krigsman as Chief Executive Officer. Neil Klar, who has been CEO and owner since 1990, will assume the role of Vice Chairman. Mr. Krigsman was most recently CEO and Founder of Cross MediaWorks. Mr. Klar spent 25 years at SQAD, leading the company to become the industry standard in advertisement cost analytics and planning.
“Marc is the ideal leader to advance SQAD into the future as we continue to add capabilities to help our clients adapt to an increasingly fragmented media marketplace, ” said Mr. Klar. “With Marc’s proven ability to translate vision into execution, he will apply our principles of innovation, transparency and integrity as he continues to guide SQAD through its evolution to a full service media forecasting and planning resource. I am proud of what we have done over the past 25 years, and look forward to our future growth with Marc at the helm.”
Prior to joining SQAD, Krigsman, a 34-year veteran of the media industry, was CEO of Cross MediaWorks, a company he co-founded in 2007 and built into one of the largest independent media services firms in the United States, and its subsidiary Cadent Network, the leading national unwired TV advertising network.
Before guiding Cross MediaWorks through the acquisition and integration of six unique companies, he held senior management positions at Turner Networks Group, PRIMEDIA, FOX Cable Networks, ESPN, and ABC.
“I am thrilled to take on this role at SQAD and honored to work with Neil, who will continue to play a strategic role within the organization. As a media industry visionary with unparalleled understanding of data, Neil’s name is synonymous with advertising cost data, and we will continue to leverage his expertise and the strong relationships he has established across the media and advertising world, ” said Krigsman.
Krigsman added, “The number of choices for marketers has increased exponentially, but the dollars available to put towards those choices has not kept pace. This unbalance creates a need for agencies and marketers to have better insights and tools to manage their marketing initiatives. SQAD is the world leader in market intelligence and innovative tools for media and is uniquely situated to serve that need.”
The appointment comes after a series of strategic growth initiatives for SQAD, including an acquisition of Workhorse Software, the global leader in advertising planning software, and an investment from Clarion Capital Partners, LLC.
“Marc is an expert at bringing together cultures and uniting strategic visions, and we look forward to him leading the charge as he continues the integration and innovation of the Mediatools and SQAD product suites into a unified enterprise to serve the evolving media market, ” said David Ragins, Managing Director with Clarion Capital Partners. “We are thrilled to continue working with Neil and we have benefited immensely from his leadership.”
SQAD’s® mission is to provide its global clients with business intelligence to effectively plan and manage their advertising investments. SQAD provides media planning solutions and industry standard cost data to media buyers and sellers through its suite of products including media planning and data analytics tools WRAP and Mediatools™, and media cost database for TV, Radio and the Internet (NetCosts™, SpotCosts and WebCosts®). Established more than 25 years ago, SQAD serves over 1, 000 clients and 8, 000 users. For more information on SQAD, visit visit www.sqad.com.
About Clarion Capital Partners, LLC
Clarion Capital Partners is a New York based middle market private equity firm. Clarion is actively seeking investments in growing companies in a variety of industries including Media & Entertainment, Consumer Products, Specialty Retail, Business Services, Healthcare Services and Specialty Financial Services. Additional information on Clarion can be found at www.clarion-capital.com