On November 14-16th, procurement professionals will take over Hollywood for ProcureCon Marketing, the annual marketing procurement conference. Attendees will have the opportunity to explore best practices and major trends in the marketing procurement industry through keynote addresses, panel discussion, and exhibits from top brands and startups.
SQAD CEO Marc Krigsman will participate in a panel on Tuesday, November 15th.
Marc is a key player in the multimedia industry and a seasoned business leader with a proven track record for building success for companies including ESPN, Fox Cable Networks, and Cross MediaWorks, will be moderating the afternoon panel discussion on big data technology. As the CEO of SQAD, LLC., Marc is helping to expand SQAD’s industry-leading MediaCost data products to redefine market transparency through data intelligence & dynamic planning software.
More details are below. Please let us know if you are planning to attend so we can setup a time to meet.
Empowering Marketing Procurement to Take Control of Media Spend:
How Can You Gain the Key Business Skills Required to Become an Expert in this Domain?
This panel discussion will touch on how procurement professionals can maintain a sense of oversight and control over media spend and best implement and assess key performance indicators to strengthen marketing procurement’s role in moving the industry forward.
Corey O’Brien, Vice President of Aquent Studios
Marc Krigsman, CEO, SQAD LLC
Breana Chan, Senior Manager, Professional Services, Fidelity Investments
Eric Suddarth, Consultant, Global Marketing & Sales Procurement, Eli Lilly and Company
Larry Smith, Strategic Sourcing Director, Mars Inc
Panel discussion: 12:00-12:40pm PT
Tuesday, November 15th, 2016
Loews Hollywood Hotel, CA