MediaLogic: WRAP Delivers Instant Reports With Nielsen Live +1 Stream

Nielsen’s new Live +1 subscribers find faster audience analytics and reporting with SQAD MediaLogic: WRAP

Nielsen subscribers officially gained access to the new Live +1 data stream in late August and subscribers to the audience analytics research tool MediaLogic: WRAP, provided by SQAD, had instant access to the new data.

“We ensure that WRAP is automatically synced with all of Nielsen’s audience insight databases,” says John Yang, SQAD’s product director for MediaLogic: WRAP. “As Nielsen rolled out its first Live +1 stream last month, our system was already capturing the new data. Our subscribers have immediate access to the data through our research tool, allowing them to find crucial audience stories in just seconds.”

SQAD’s MediaLogic: WRAP is a subscription-based research tool that provides the industry’s fastest audience discovery and reporting capabilities leveraging Nielsen data. WRAP offers users unrivaled flexibility to generate rich and complex analysis reports in a fraction of the time required for Nielsen’s in-house reporting system.

As Nielsen rolled out its first Live +1 stream last month, our system was already capturing the new data. Our subscribers have immediate access to the data through our research tool, allowing them to find crucial audience stories in just seconds.

– John Yang, SQAD’s Product Director for MediaLogic: WRAP

“The key for any Nielsen subscriber is to be able to dig deep into the audience data to discover the unique engagement stories advertisers, agencies, stations, networks and holding companies need to effectively manage their strategies,” Yang continues. “Our subscribers gain a competitive advantage because they save the time and frustration that can come with reporting on audience behaviors. Having the advantage of speed translates into real dollars on the bottom line.”

Nielsen subscribers who want to increase the speed of their research and reporting work directly with SQAD to add MediaLogic: WRAP to their in-house software tools. Nielsen data is synced automatically to the local WRAP client and available for instant reporting. Common searches and research criteria can be saved for frequent reporting and all reports can be shared to connected users within an organization.

ABOUT SQAD

SQAD LLC has been an industry leader for more than four decades in providing audience analytics research tools for Nielsen data through SQAD MediaLogic: WRAP. Additionally, they provide advertisers and agencies with the mission-critical media planning software MediaTools – a robust and flexible end-to-end media planning solution. They also provide more than $1 trillion in real transaction ad costs through their MediaCosts data, which includes national broadcast, cable and syndicated television, as well as local broadcast, cable and Hispanic TV, radio and out-of-home advertising. Learn more at www.sqad.com.