SQAD MediaCosts: Local Platform Update

We’ve got some exciting news! Our Product Team just rolled out a big update on our MediaCosts: Local platform that allows for even more user-friendly ad planning and reporting.

REPORT BUILDER

The Report builder has been redesigned so research teams can generate reports with ease and efficiency. Now you can:

  • Make your selections all on one page
  • Easily mix and match Markets, Demos, Dayparts, type of metrics, etc. with a simple drag and drop selection process
  • Save even more time with Select All and Deselect All options that have been added to drop-down menus to eliminate time-consuming mass selections

In addition, we’ve added an easy-to-use cloning function to the Buying Strategy tool – you can now easily carry over GRP and Factor selections between strategy variations.

REPORT BUILDER PREVIEW

HOMEPAGE & TREND REPORTS

In case you missed it, we also released updates earlier this year on the Homepage and the Trend Reports. On the Homepage, we’ve added:

  • Easy access for Recent Buying Strategies
  • Quick drop-down access to:
    • Admin
    • Help
    • Profile Settings
    • A Help section in which you will find Training Resources that houses tutorials and learning materials

In the Trend Reports, you will find:

  • CPM measurements have been added – now users can now toggle between CPMs and CPPs when analyzing data sets
  • A new export function – allows you to export Trend Reports for deeper analytic analysis

Login today to check out all the new features and start planning!

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