DATA REPORT: 2018 Summer Program Premieres

The summer means it’s time to hit the beach, eat way too much ice cream, and of course, indulge in our guilty-pleasure TV shows. The SQAD Data Team looked into the ad costs for the premiere episodes of some of this season’s biggest premiers, and discovered the following comparison insights.

Of the broadcast programs we analyzed, ABC’s “The Bachelorette” came out as the leader for average unit costs with $248,065 – $295,401, showing advertisers to expect a strong showing for the 14th season. Also making a strong showing were several NBC shows including “America’s Got Talent”, “World of Dance”, and “American Ninja Warrior”, each of which brought in over $150,000 in average unit costs.

The table below ranks the shows by combination unit costs for premiere episodes, and provides the Low and High averages.

Program Network Low High
BACHELORETTE ABC $248,065 $295,401
AMERICA’S GOT TALENT NBC $222,868 $265,396
WORLD OF DANCE NBC $167,745 $199,755
AMERICAN NINJA WARRIOR NBC $149,304 $177,794
MASTERCHEF FOX $111,842 $133,183
CELEBRITY FAMILY FEUD ABC $89,647 $106,753
SO YOU THINK YOU CAN  DANCE FOX $83,585 $99,535
BIG BROTHER CBS $80,995 $96,451
UNDERCOVER BOSS CBS $61,998 $73,828