DATA REPORT: NFL & NBA Year-Over-Year Ad Cost Analysis

We’re in the thick of winter sports season, and advertisers are gearing up for some big numbers. Fans are tuning in to their favorite football and basketball teams as both the NFL and NBA seasons are in full swing. The SQAD Data Team ran comparisons of this year’s ad costs (so far) against last year’s to see how the seasons stack up. Check out the data below.

NFL

2017
Dates: 9/7/17 – 11/15/17
Network: NBC
Average: $616,429

2018
Dates: 9/6/18 – 11/15/18
Network: NBC
Average: $598,830

2017 vs. 2018

Average unit costs for the 2018 NFL Games (regular season) are about 2.9% less than last year.

NBA

2017
Dates: 10/17/17 – 11/15/17
Network: TNT
Average: $54,790

2018
Dates: 10/16/18 – 11/15/18
Network: TNT
Average: $70,247

2017 vs. 2018
Average unit costs for the 2018 NBA Games (season so far) are about 28.2% more than last year.