SQAD DATAVue is a reporting system that retrieves and analyzes information from SQAD's cost databases – Spot TV, Spot Radio and Hispanic Spot TV Plus - and displays it on screen in a worksheet-type format. There are rows, sub-rows, and sub sub-rows going down the left-hand side and columns going across. Other than the Plan report, there are no specific report formats; users design their own reports. These are some of the more common formats:
Markets Against Dayparts
This is the default report format with Markets as Rows and Dayparts as columns. Totals across all markets are also shown.