SQAD DATAVue is a reporting system that retrieves and analyzes
information from SQAD's cost databases – Spot TV, Spot Radio and
Hispanic Spot TV Plus - and displays it on screen in a worksheet-type
format. There are rows, sub-rows, and sub sub-rows going down the
left-hand side and columns going across. Other than the Plan report,
there are no specific report formats; users design their own reports.
These are some of the more common formats:
DATAVue Reports
Markets Against Dayparts with Targets as Sub-Rows
Markets Against Dayparts with Targets as Sub-Rows and Levels as Sub Sub-Rows
This is the default report format with Markets as Rows and Dayparts
as columns. In this sample, Targets have been included as Sub-Rows.
Totals across all markets are also shown.
See Trend Analysis of Daypart by Market.
Trend Analysis of Daypart by Market
This format shows the CPPs for a single daypart for the top 10
markets across 5 quarters from a single month’s issue (December
2007).
See Plan Report.
Plan Report
This report enables the user to input GRP goals or daypart $ for
individual markets.
In this plan, the goal is 100 GRPs in the top 10 markets,
distributed equally among Early Morning, Daytime, Prime Access and
Prime.
Users scroll through to see each market’s details, while the Totals
in the bottom half of the display reflect the totals across all
markets included in this plan.
See Markets Against Dayparts.
