Overview
Many clients have referred to our oldest
database, SQAD Spot TV, simply as SQAD. We continue
to build the value of Spot TV, including adding greater
reliability on the low and high indicators along with
more dayparts and demos. SQAD Spot TV provides CPP (cost
per point) and CPM (cost per thousand) estimates for
all 210 Nielsen DMAs. SQAD's proprietary contributor-based
methodology assures users of reliable market-by-market
data, using actual buys - real market costs.
NEW ORLEANS UPDATE: Effective with the February 2008 issue, New Orleans SQAD Spot TV costs are available.
NOTE: USING SQAD
IN THE NEW LOCAL PEOPLE METER MARKETS: As
Nielsen converts some of the larger markets from diaries
to local people meter (LPM) measurement, buys will
be coming into SQAD using LPM estimates and incorporated
into our database. Data prior to July 2004 is
based primarily on diary information; after July 2004, contributors use
LPM or a combination of LPM/diaries from an historical
perspective. As contributors don't indicate
which source or combination (LPM VS. diary) they are
using, we don’t know the proportions used.
In markets where diary and LPMs are used simultaneously,
LPM data is favored. Over the coming months,
our database will continue to be based on more LPM information.
We suggest monitoring activity in individual markets
in our MarketTrend report vs. July 2004. (You can find
the MarketTrend report in every SQAD Monthly, pages
4-7. For information on subscribing, sign
up or call us at 914.524.7600). We also recommend
using a higher CPP than is your custom when budgeting
(i.e., Average if your normal is Low, or midway between
Average-Low). If you need more help, please email us.
Benefits
SQAD Spot TV is invaluable for planning, negotiation,
sales, competitive and post analysis:
|
SQAD Spot TV Specs
 |
12 times/year |
 |
55 demographics |
 |
210 DMAs |
 |
8 dayparts |
 |
DATAVue (Full-service agencies & advertisers), Datatech, Donovan Data Systems, Marketron |
|
|
- Saves time, allowing users to accurately evaluate
the spot TV landscape
- Makes budgeting a snap, accurately reports on the
cost of advertising for 5 quarters.
- Full flexibility to adjust to market conditions
with average, low and high cost levels.
- Raises accountability, the stable database assures
the user of accurate projections
- Reliable data, using our standard contributor-based
methodology. Over $7.5B actual costs, more than 35%
of the local spot TV expenditures, are collected
|
Additional Details
Frequency - updated monthly, first week of each month, featuring
five quarters of data.
Demographics - Access to reliable information for 55 demographics.
| Adults |
Men |
Women |
Persons |
TVHH |
| 18+ |
18+ |
18+ |
12+ |
TVHH |
| 18-24 |
18-24 |
18-24 |
12-24 |
|
| 18-34 |
18-34 |
18-34 |
12-34 |
|
| 18-49 |
18-49 |
18-49 |
12-49 |
|
| 18-50 |
18-50 |
18-50 |
|
|
| 18-54 |
18-54 |
18-54 |
12-54 |
|
| 25+ |
25+ |
25+ |
|
|
| 25-34 |
25-34 |
25-34 |
|
|
| 25-49 |
25-49 |
25-49 |
|
|
| 25-54 |
25-54 |
25-54 |
|
|
| 35+ |
35+ |
35+ |
|
|
| 35-49 |
35-49 |
35-49 |
|
|
| 35-54 |
35-54 |
35-54 |
|
|
| 35-64 |
35-64 |
35-64 |
|
|
| 50+ |
50+ |
50+ |
|
|
| 50-54 |
50-54 |
50-54 |
|
|
| 55+ |
55+ |
55+ |
|
|
| 65+ |
|
|
|
|
Markets - all 210 Nielsen DMAs are reported:
| ABILENE-SWEETWATER |
ALBANY, GA |
ALBANY-SCHENECTADY-TR |
| ALBUQUERQUE-SANTA FE |
ALEXANDRIA, LA |
ALPENA |
| AMARILLO |
ANCHORAGE |
ATLANTA |
| AUGUSTA |
AUSTIN |
BAKERSFIELD |
| BALTIMORE |
BANGOR |
BATON ROUGE |
| BEAUMONT-PORT ARTHUR |
BEND, OR |
BILLINGS |
| BILOXI-GULFPORT |
BINGHAMTON |
BIRMINGHAM AL |
| BLUEFIELD-BECKLEY-OAK |
BOISE |
BOSTON (MANCHESTER) |
| BOWLING GREEN |
BUFFALO |
BURLINGTON-PLATTSBURG |
| BUTTE-BOZEMAN |
CASPER-RIVERTON |
CEDAR RAPIDS-WTRLO |
| CHAMPAIGN&SPRNGFLD |
CHARLESTON, SC |
CHARLESTON-HUNTINGTON |
| CHARLOTTE |
CHARLOTTESVILLE |
CHATTANOOGA |
| CHEYENNE-SCOTTSBLUFF |
CHICAGO |
CHICO-REDDING |
| CINCINNATI |
CLARKSBURG-WESTON |
CLEVELAND-AKRON |
| COLORADO SPRINGS-PUEB |
COLUMBIA, SC |
COLUMBIA-JEFFERSON CI |
| COLUMBUS, GA |
COLUMBUS, OH |
COLUMBUS-TUPELO-WEST |
| CORPUS CHRISTI |
DALLAS-FT. WORTH |
DAVENPORT-R.ISLAND-MO |
| DAYTON |
DENVER |
DES MOINES-AMES |
| DETROIT |
DOTHAN |
DULUTH-SUPERIOR |
| EL PASO |
ELMIRA |
ERIE |
| EUGENE |
EUREKA |
EVANSVILLE |
| FAIRBANKS |
FARGO-VALLEY CITY |
FLINT-SAGINAW-BAY CIT |
| FLORENCE-MYRTLE BEACH |
FRESNO-VISALIA |
FT. MYERS-NAPLES |
| FT. SMITH-FAY-SPRNGDL |
FT. WAYNE |
GAINESVILLE |
| GLENDIVE |
GRAND JUNCTION-MONTRO |
GRAND RAPIDS-KALMZOO- |
| GREAT FALLS |
GREEN BAY-APPLETON |
GREENSBORO-H.POINT-W. |
| GREENVILLE-N.BERN-WAS |
GREENVLL-SPART-ASHEVL |
GREENWOOD-GREENVILLE |
| HARLINGEN-WSLCO-BRNSV |
HARRISBURG-LNCSTR-LEB |
HARRISONBURG |
| HARTFORD & NEW HAVEN |
HATTIESBURG-LAUREL |
HELENA |
| HONOLULU |
HOUSTON |
HUNTSVILLE-DECATUR |
| IDAHO FALLS-POCATELLO |
INDIANAPOLIS |
JACKSON, MS |
| JACKSON, TN |
JACKSONVILLE |
JOHNSTOWN-ALTOONA |
| JONESBORO |
JOPLIN-PITTSBURG |
JUNEAU |
| KANSAS CITY |
KNOXVILLE |
LA CROSSE-EAU CLAIRE |
| LAFAYETTE, IN |
LAFAYETTE, LA |
LAKE CHARLES |
| LANSING |
LAREDO |
LAS VEGAS |
| LEXINGTON |
LIMA |
LINCOLN & HASTINGS |
| LITTLE ROCK-PINE BLUF |
LOS ANGELES |
LOUISVILLE |
| LUBBOCK |
MACON |
MADISON |
| MANKATO |
MARQUETTE |
MEDFORD-KLAMATH FALLS |
| MEMPHIS |
MERIDIAN |
MIAMI-FT. LAUDERDALE |
| MILWAUKEE |
MINNEAPOLIS-ST. PAUL |
MINOT-BISMARCK-DICKIN |
| MISSOULA |
MOBILE-PENSACOLA (FT |
MONROE-EL DORADO |
| MONTEREY-SALINAS |
MONTGOMERY (SELMA) |
NASHVILLE |
| NEW ORLEANS |
NEW YORK |
NORFOLK-PORTSMTH-NEWP |
| NORTH PLATTE |
ODESSA-MIDLAND |
OKLAHOMA CITY |
| OMAHA |
ORLANDO-DAYTONA BCH-M |
OTTUMWA-KIRKSVILLE |
| PADUCAH-C.GIRD-HARBG- |
PALM SPRINGS |
PANAMA CITY |
| PARKERSBURG |
PEORIA-BLOOMINGTON |
PHILADELPHIA |
| PHOENIX |
PITTSBURGH |
PORTLAND, OR |
| PORTLAND-AUBURN |
PRESQUE ISLE |
PROVIDENCE-NEW BEDFOR |
| QUINCY-HANNIBAL-KEOKU |
RALEIGH-DURHAM (FAYET |
RAPID CITY |
| RENO |
RICHMOND-PETERSBURG |
ROANOKE-LYNCHBURG |
| ROCHESTER, NY |
ROCHESTR-MASON CITY |
ROCKFORD |
| SACRAMNTO-STKTON-MODE |
SALISBURY |
SALT LAKE CITY |
| SAN ANGELO |
SAN ANTONIO |
SAN DIEGO |
| SAN FRANCISCO-OAK-SAN |
SANTABARBRA-SANMAR |
SAVANNAH |
| SEATTLE-TACOMA |
SHERMAN-ADA |
SHREVEPORT |
| SIOUX CITY |
SIOUX FALLS(MITCHELL) |
SOUTH BEND-ELKHART |
| SPOKANE |
SPRINGFIELD, MO |
SPRINGFIELD-HOLYOKE |
| ST. JOSEPH |
ST. LOUIS |
SYRACUSE |
| TALLAHASSEE-THOMASVIL |
TAMPA-ST. PETE (SARAS |
TERRE HAUTE |
| TOLEDO |
TOPEKA |
TRAVERSE CITY-CADILLA |
| TRI-CITIES, TN-VA |
TUCSON (SIERRA VISTA) |
TULSA |
| TWIN FALLS |
TYLER-LONGVIEW |
UTICA |
| VICTORIA |
WACO-TEMPLE-BRYAN |
WASHINGTON, DC (HAGRS |
| WATERTOWN |
WAUSAU-RHINELANDER |
WEST PALM BEACH-FT. P |
| WHEELING-STEUBENVILLE |
WICHITA FALLS & LAWTO |
WICHITA-HUTCHINSON PL |
| WILKES BARRE-SCRANTON |
WILMINGTON |
YAKIMA-PASCO-RCHLND-K |
| YOUNGSTOWN |
YUMA-EL CENTRO |
ZANESVILLE |
Dayparts - all major dayparts are available for all markets.
| Early Morning |
Daytime |
Early Fringe |
Early News
|
| Prime Access |
Prime |
Late News |
Late Fringe |
Analytics - SQAD Spot TV is available monthly for analysis
via the following systems:
The base subscription includes household data. Please check
our order form, as Spot TV offers:
- Data issued every month for all 55 demographics and 210
markets.
- Each issue contains daypart specific CPP actual estimates
for the current quarter, plus CPP projections for the next
four quarters.
- Three levels of CPPs are included - average, low and high.
Advertiser & Agency:
Annual subscription - Buy now!
One-time-only report ordering - Buy
now!
Media - Buy
now!
|
