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SQAD Advertising Research, Analytics & Planning

Build smarter media plans with our easy-to-use media planning software and data set for advertisers, agencies, and brands.

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Our products

SQAD simplifies your research, review, planning, management, and reporting across all media strategies; including network, local, cable television, radio, out-of-home, and digital channels. 

MediaTools

MediaTools

Discover the power and productivity gains from the world's most-sophisticated media planning and management system.

MediaCosts

MediaCosts

Reveal the cost behind the audience and plan efficient use of your marketing budget with actual transaction-based cost data.

ML

MediaLogic

Understand your audience and discover the story of engagement with lightning-fast analytics reporting from Nielsen & Comscore.

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MediaTools

Advanced media planning software
Planning, Visualization, and Flowcharts

The most successful agencies and brands around the world rely on our user-friendly workflow productivity optimization for their mission-critical media management and planning.

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MediaLogic

MediaLogic is a multi-source audience analytics and research platform covering Nielsen and Comscore audience data.

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MediaCosts

Real-market cost transparency for the United States and Canada


National Cost Data

  • Network Television
  • Cable Television
  • Syndicated Television
  • Hispanic Television

Local Cost Data

  • Broadcast (Spot) Television
  • Cable Television
  • Radio
  • Hispanic Television
  • Out-of-Home

Digital Cost Data

  • In-Stream Video
  • Display Ads
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The largest global ad agencies and brands trust SQAD

For more than 40 years, SQAD has transformed the way leading advertisers build and manage their media planning workflow. 

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Say goodbye to time-consuming research, and archaic spreadsheets and easily understand audience trends like never before.