SQAD TECHNOLOGY
IN THE NEWS ROOM
Canadian Advertising Agencies Lead Transparency Revolution for Ad Cost Benchmarking
The data in SQAD MediaCost: Canada is aggregated from a proprietary technology bridge that transmits comprehensive transaction data directly from contributing agencies across Canada. All of the data is anonymized and made available to subscribers for comparative analysis, market trends, network analysis for internal performance validation, and year-over-year market insights.
SQAD MediaCosts: Digital – Expanded Websites
With the December 2019 update to MediaLogic: WRAP PRO we will be expanding our total site reporting capabilities to the top 200+ most-popular sites for advertisers. This expansion brings more than 100 news sites for analysis.
Average :30 Ad Costs for World Series Drop in Later Games
Organizing a comparison on the first 5 games in the 2017 and 2018 series revealed some interesting analysis. Right off the top, we noticed that the high-average for a 30-second ad cost remained consistent year-over-year for the first four games of each series.
Boycotts and The Tucker Carlson Report
Based on SQAD MediaCost National data, The Tucker Carlson Report has not seen any significant decrease in COMBINATION ad costs, as they are nearly double from a year ago. During this time, there have been at least two boycotts, yet costs for an ad continue to rise.
Data Report: FIFA World Cup Ad Cost Analysis
For the first time, the average cost of a 30-second ad unit in the Women's World Cup Finals surpassed the average cost of the 30-second ad in the men’s final from 2018.
Fox’s Women’s World Cup final ad spots went for US$506k
.../was also almost double the US$256,262 that Fox brought in per ad when the US women’s national team (USWNT) won the international tournament in 2015, beating Japan 5-2 in the final...
Women’s World Cup team has set a new standard in sports
Fox was able to charge more than $506,000 per 30-second commercial in the women's final, according to the data firm Sqad, while the men's final the previous year brought in $437,000...
Report: CNN Is Seeking a $300,000 Commitment Upfront…
Compare that with a 30-second ad in CNN’s prime time daypart, which over the last few months has cost between $7,000 and $12,000, according to SQAD MediaCosts
CNN Seeks $300,000 Commitment To Buy Ads…
A 30-second ad in CNN’s primetime programs has over the last few months cost between $7,000 and $12,000, according to SQAD MediaCosts...
British Open Upfront Unit Costs Relatively Static From 2016 to 2018
While the average Upfronts unit cost for British Open advertising have remained relatively static from 2016 through to 2018, the average Upfronts unit costs for the PGA Championship and the U.S Open saw declines during the same time period.
Hulu: CPM Pricing Sinks, Overall Ad Revenues Climb
SQAD, the advertising media cost research company, said Hulu’s CPM pricing in the fourth quarter of 2018 was $25.84. Since fall 2018 “high average price” in terms of CPMs has been declining. It was $48.48 in October 2018 and $38.37 in November 2018.Hulu Ad Prices Eroding at Double Didgit Rates
...advertising rates appear to be languishing [for Hulu], according to a Research Intelligencer analysis of CPM data from SQAD MediaCosts: Digital database.
CBS Sells Out Commercial Inventory for Super Bowl
SQAD in the news at Broadcasting & Cable...as of Jan. 30, one of this year’s Super Bowl 30-second spots was purchased for as much as $5.526 million.
DATA REPORT: Super Bowl Ad Costs Over the Years
Advertisers spend a great deal of imagination, energy, and a whole lot of money to make these commercials "must-see TV". The SQAD Data Team looked at how much they have been paying, on average, over the years.
DATA REPORT: NFL & NBA Year-Over-Year Ad Cost Analysis
The SQAD Data Team ran comparisons of this year's ad costs (so far) against last year's to see how the seasons stack up. Check out our data.
NBC Cancels ‘Megyn Kelly Today,’ Took In $180M In Ad Sales
Over the past year, SQAD says the show’s 30-second unit commercial pricing for “Kelly” was at a high November 2017, over $18,000, to a low of around $13,500...Local Ad Costs Even Easier to Research and Report
SQAD LLC. has announced an update to the MediaCosts: Local platform - a local ad cost research database built from actual reported transaction data.
SQAD MediaCosts: Local Platform Update
Our team has rolled out a big update on our MediaCosts: Local platform that allows for even more user-friendly ad planning and reporting. The Report builder has been redesigned so research teams can generate reports with ease and efficiency.Protected: MediaTools 5.5 – Year Over Year Reporting
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DATA REPORT: “The Big Bang Theory” Says Goodbye – A Historical Ad Cost Trend Analysis
As "Big Bang" fans mentally prepare themselves for the last season the SQAD Data Team jumped into the ad cost database to analyze the show's ad cost trends.MediaLogic: WRAP Delivers Instant Reports With Nielsen Live +1 Stream
Nielsen’s new Live +1 subscribers find faster audience analytics and reporting with SQAD MediaLogic: WRAP‘Last Man Standing’ Reboot Will Not Be a Top Revenue Generator for Fox
The Tim Allen reboot will likely hold its own during the Friday 8 P.M. timeslot against shows on competing broadcast networks, according to new report from SQAD
DATA REPORT: “Last Man Standing” Reboot on Fox
In advance of its reboot on Fox, the SQAD Data Team analyzed "Last Man Standing" during its last season on ABC and the competition it will be up against this season.Cable News Ad Costs Change Significantly in First Half of 2018
Shifting political climate helps MSNBC see 129% growth in advertising prices against cable news competitors, says SQAD’s cost dataMSNBC, CNN Make Scatter Pricing Gains, Fox Still Tops In Viewing
Fox News Channel still commands the top spot in terms of viewership, with rising ad revenue, but MSNBC and CNN have been making sharper 30-second commercial pricing gains in the first half of this year.
DATA REPORT: Cable News Networks, January-June 2018
The shifting political climate plays a major role in the viewership of major cable news networks. The SQAD Data Team pulled scatter costs from the MediaCosts: National database for CNN, Fox News, and MSNBC...
World Cup final ratings flop for Fox
Advertisers paid between $399,451 and $475,963 for 30-second sports during the broadcast of the final match, according to SQAD, a research company.World Cup Expects Lower Unit Pricing, Fox Earns Higher Revenues Overall
Research company SQAD says advertisers have paid between $399,451 and $475,963 for 30-second spots during the broadcast of the championship's deciding contest.Fox Nears Sellout for World Cup Final Match
Research company SQAD said that through Wednesday, advertisers had paid between $399,451 and $474,963 for 30-second spots during the World Cup Final...Fox Getting Up to $475K for World Cup Final Ads
Research company SQAD says advertisers have paid between $399,451 and $475,963 for 30-second spots during the broadcast of the championship's deciding contest.Protected: MediaTools 5.5 – Freeform Calendar Creation
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According to SQAD, the advertising research company, ABC has also posted top results this summer for “The Bachelorette” in terms of 30-second unit pricing...
DATA REPORT: 2018 Summer Program Premieres
The summer means it’s time to hit the beach, eat way too much ice cream, and of course, indulge in our guilty-pleasure TV shows. The SQAD Data Team looked into the ad costs for the premiere episodes of some of this season’s biggest premiers, and discovered some interesting insights.Here’s How Much It Costs to Advertise in This Year’s NBA Finals
Purchasing an ad for Game 1 of the 2018 NBA Finals wasn’t cheap. The high ad rate was $829,577, with a low rate of $690,909. That’s an upfront unit cost of $760,243.
DATA REPORT: NBA Finals 5-Year Cost Trend Analysis
In the midst of all the viewing parties and excitement, the SQAD Data Team took a dive into the upfront data for the NBA Final Games to analyze cost trends from the past several years.
DATA REPORT: Ad Cost Trends for “Roseanne” Reboot
The SQAD Data Team pulled numbers from our MediaCosts: National data to show trends related to advertiser engagement around "Roseanne".‘Roseanne’ Has Short Second Life — By The Numbers
SQAD, the advertising research company, says a 30-second commercial in the first three original nights of the show averaged...
SQAD MediaCosts: Local Cable TV Data includes 210 local markets
We've expanded your cost transparency visibility coast-to-coast by integrating all 210 DMA's into the research data.
COST REPORT: The Impact of Upfronts on Networks
The SQAD Data Team jumped into our numbers to show recent examples that illustrate both the positive and negative effects of Upfronts on a network.
DATA REPORT: Is “Megyn Kelly Today” Costing NBC Ad Dollars?
Since Megyn Kelly made her transition from The Kelly File on Fox News to Megyn Kelly Today on NBC, many outlets have reported ratings declines for the 9:00 AM Today Show block. The question posed to our Data SQAD is, "What is the financial impact of Megyn Kelly Today for NBC?"
IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth
CPMs also increased in 2017, according to data from SQAD.com shared by the IAB. CPMs for in-stream video were up 3 percent 2017 year over year to $25.22...NBC While Ratings Challenged, Megyn Kelly Today Is Boosting NBC’s Bottom Line
SQAD, an advertising research, analytics, and planning company, found the per unit cost to advertise on the show is on the rise...MSNBC, CNN Make Unit Pricing Gains, But Fox News Slips
Prime-time shows on MSNBC and CNN shows have seen modest to big double-digit percentage hikes in the average 30-second commercial unit price, according to SQAD...
Ad Prices On Fox’s ‘The Ingraham Angle’ Fall In The Wake Of Advertiser Boycott
The average price for a 30-second spot on The Ingraham Angle for the week of April 9 to April 13 was $11,305-$13,405, compared with $12,310-$14,732 during the week of March 26 to March 30, according to SQAD, a company that provides advertising analytics and planning tools.
The Laura Ingraham Ad Boycott Is Still Going, But Fox News Isn’t Budging
SQAD said that Ingraham's show has seen previous, week-over-week drops in price throughout the first quarter of the year...College Hoops Final Game Spot Price up 3%: SQAD
Prices for commercials during the men’s college basketball championship game hit a record this year, ranging from $1.427 million and $1.712 million for a 30-second spot on TBS, up 3%, according to research company SQAD...March Madness Grows 5% In National TV Ad Dollars, Ratings Down
...the average cost for a 30-second commercial simulcast on Turner's three networks ranged between $1,427,120 and $1,712,231. This is a 3% jump...
WSJ: CMO Today – April 3rd 2018
TBS’s ad sales team was probably celebrating, too. The average cost for a 30-second spot during the game ranged between $1.4 million and $1.7 million, a 3% jump over last year, according to media-research firm SQAD...
Inside E!’s Scramble to Save the Red Carpet in the Age of #MeToo
According to data from SQAD, which tracks media costs, the network is charging $35,000 to $41,000...
NBCU Said It Delivered Gold On ‘Best February Ever’ With Super Bowl, Olympics
Opening Ceremony spots trend much higher, with the average cost for a 30-second ad during the 2018 opening ceremony ranging between $544,865 and $665,946, according to...
On Disruption And Destabilization In TV
Demographic values vary greatly across Nielsen’s 210 designated market areas (DMAs), with SQAD high-average prime CPMs for adults 18-49 in 1Q topping $1,500 in Glendive, Mont., Nielsen’s smallest DMAPrices for Olympic Games Spots Mixed, Says SQAD
NBC is getting between $538,499 and $650,241 per 30 second spot, down1.8% from what it got for the Sochi games, according to SQAD MediaCosts: National (NetCosts)DATA REPORT: PyeongChang 2018 Winter Olympics
The SQAD Data Team started to dig into our MediaCost: National advertising cost data to see if there are any noteworthy trends for this year's Winter Olympic Games in PyeongChang.
Geopath Partners With SQAD To Integrate Enhanced OOH Cost Data Into Planning Platform
Geopath announced the integration of SQAD’s MediaCosts: Local OOH cost database into the company’s OOH Plan platform, Geopath’s market averages planning tool. Geopath members who are also SQAD subscribers will now have access to enhanced analytics and cost insights to plan and execute OOH campaigns.NFL Sees Lower Sept. Scatter TV Ad Deals
SQAD says that across all NFL broadcasting networks, there was an average decline of 6.7% in September compared to the same month in 2016.Ad Prices Down for Most NFL Broadcasters
SQAD says that so far this season, among the networks that carry NFL games, only NBC is showing an increase over last year in commercial prices.Protected: MediaTools 5.5 – Local Administrator Rights Management
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DATA REPORT: Historical Unit Cost Analysis for Will & Grace Reboot
Our Data SQAD Team has pulled historical cost data (2004-2006 season) for the NBC juggernaut, Will & Grace to see where the show was sitting for ad values compared to the competition; and to see how those same numbers would compete in the current TV landscape.NFL TV Networks See Generally Higher CPMs
By: Wayne Friedman
September 11, 2017
…CBS, Fox and NFL Network had major gains among adult 25-54 viewers in 2016, according to SQAD, the advertising research/analytics company. CBS was up 20% to an average $59.29 in cost per thousand viewers, while Fox added 14% to $60.67 among 25-54 viewers and the NFL
