This month we are talking about Netflix’s new advertising weapon, Nielsen and Comscore’s format war, scarily targeted OOH ads, Amazon’s free sample program, and Facebook's messaging merger plans.
This month we’re talking about Nexstar’s potential acquisition of Tribune Media, Facebook’s new data patent, a new challenger for 'the world's largest advertiser', kid influencers, and Burger King’s epic troll campaign against its biggest competitor.
This month, we’re diving into Stories, Roku’s advertising plans, ad tech transparency, Disney+, and the first-ever programmatic VR campaign.
This month, we’re diving into marijuana marketing, Adobe’s acquisition of Marketo, Amazon’s fight for the spotlight, Google’s data breach, and futuristic Alexa ad technology.
This month, we’re talking about crowdsourcing ad ideas, Nike’s controversial ad strategy, the personal side of political ads, mood-inspired advertising, and the creative side of ad campaigns.
This month we're discussing Google’s programmatic OOH plans, NBCU’s promotional streaming service, the consolidation of ad tech firms, Amazon’s eye on movie theaters, and California's tough new online consumer protection law.
For the month of July, we’re talking about AT&T’s advertising strategies, Facebook and transparency, HQ Trivia, text message advertising, and giving passive billboards true analytics.
This month, we’re looking at AT&T’s acquisition of TimeWarner, Apple’s refocus on advertising, Google’s response to GDPR, podcast advertising metrics, and P&G's push for more female representation in their marketing teams.
This month, we’re exploring Facebook’s clear history tool, transparency around political ads, Amazon’s next big move, the power of proving ROI, and Netflix's eye on out-of-home advertising.
This month, we’re talking about brands partnering with nonprofits to increase impressions, how data privacy concerns are transforming advertising, YouTube and Hulu’s plans to act like broadcast networks, P&G’s shakeup of their agency models, and NBCUniversal’s new combined metric.
This month we're talking about cutbacks on primetime ads, local OTT advertising, even more media mergers, sponsored direct messages on Facebook Messenger, and advertising in the era of Time’s Up.
This month, we’re talking about a possible CBS/Viacom merger, the mobile revolution of live sports, Facebook Watch versus YouTube, how brain studies could optimize advertising, and Salon becoming a mining operation.
This month, we're kicking off the New Year by looking at the growing trend of smart devices, space marketing, coloring apps, science in advertising, and Facebook’s newsfeed makeover.
As 2017 drifts off into the winter sunset, we're taking a look at some game changing trends in the advertising industry including Disney’s new deal with 21st Century Fox, net neutrality, Kroger’s venture into retail media, Condé Nast upfronts, and how cryptocurrencies will change advertising transactions.
This month, we’re talking about the potential for AppNexus to take on the great the Facebook/Google duopoly, the new Twitter Promote feature, Big News from Cheddar, a possible ad-supported version of Amazon’s Prime Video, and the increasing use of web-based virtual reality.
This month, we’re talking about Google’s new Insight Engine Project and Stamp tools, Amazon’s full-court press as an advertising platform, the ability to read minds and manipulate consumers, and Adobe’s programmatic platform for connected TV ad targeting.
This month, we’re taking a closer look at Facebook’s new video service, the vending machine renaissance, the growing number of brands shifting to in-house advertising teams, NFL’s ban on alcohol advertising, and Apple’s attack on ad tracking.
This month, the surf is up in the world of advertising as we look at virtual reality ads, the Discovery-Scripps merger, Amazon’s amped up advertising game, voice-based search, and advertising’s return to TV.
This month, we’re diving into the pool of native advertising, the growing power of podcasts, how a “brandless” brand is trying to shake things up, the Facebook and Google duopoly, and the rise of A.I. (Artificial Intelligence).
This month, we’re looking at the fusion of traditional and new platforms, the new six-second ad format, the rise of ad blockers, blockchain technology, and more.
This month, we’re talking about updates to Google’s AdSense, how advertisers are leveraging image recognition to target ads, customer service chat bots, and more. These are the 5 Things Every Advertiser Must Know for May 2017.
We’re starting the year off with a dive into advertising revenue and trends from the past year. We’ll also take a look at Instagram’s new measurable ads for its Stories feature; Google’s Accelerated Mobile Pages product; a mediocre NFL viewership season; and digital metrics standards.
This month we are taking a look at differentiation between social media viewing metrics, Netflix’s plans for the future, audio inventory for programmatic advertising, a new RBC report about programmatic naysayers, and interactive advertisements.
This month we’re taking a closer look at Carat’s annual global forecast for projected advertising spend, how a change of agency by McDonalds may have changed the ad game too; we’ll also dive into how click fraud and bot traffic are reshaping the online advertising landscape, and more.
It may be the hottest month of the year but there’s no time to cool off if you want to stay on top of your ad game. This month we’ll take a closer look at display advertising, the not-so-golden ratings in Rio, Facebook targeted Ads, and where Trump and Clinton ad spends are swinging big for Election 2016.