Organizing a comparison on the first 5 games in the 2017 and 2018 series revealed some interesting analysis. Right off the top, we noticed that the high-average for a 30-second ad cost remained consistent year-over-year for the first four games of each series.
Based on SQAD MediaCost National data, The Tucker Carlson Report has not seen any significant decrease in COMBINATION ad costs, as they are nearly double from a year ago. During this time, there have been at least two boycotts, yet costs for an ad continue to rise.
While the average Upfronts unit cost for British Open advertising have remained relatively static from 2016 through to 2018, the average Upfronts unit costs for the PGA Championship and the U.S Open saw declines during the same time period.
Advertisers spend a great deal of imagination, energy, and a whole lot of money to make these commercials "must-see TV". The SQAD Data Team looked at how much they have been paying, on average, over the years.
The shifting political climate plays a major role in the viewership of major cable news networks. The SQAD Data Team pulled scatter costs from the MediaCosts: National database for CNN, Fox News, and MSNBC...