GTCR and Dreamscape Announce Strategic Investment in SQAD

GTCR, announced today that it has made a strategic investment in SQAD, the advertising research, analytics, and media planning software company, through GTCR's portfolio company Dreamscape, Inc.

Canadian Advertising Agencies Lead Transparency Revolution for Ad Cost Benchmarking

The data in SQAD MediaCost: Canada is aggregated from a proprietary technology bridge that transmits comprehensive transaction data directly from contributing agencies across Canada. All of the data is anonymized and made available to subscribers for comparative analysis, market trends, network analysis for internal performance validation, and year-over-year market insights.

Local Ad Costs Even Easier to Research and Report

SQAD LLC. has announced an update to the MediaCosts: Local platform - a local ad cost research database built from actual reported transaction data.

MediaLogic: WRAP Delivers Instant Reports With Nielsen Live +1 Stream

Nielsen’s new Live +1 subscribers find faster audience analytics and reporting with SQAD MediaLogic: WRAP

‘Last Man Standing’ Reboot Will Not Be a Top Revenue Generator for Fox

The Tim Allen reboot will likely hold its own during the Friday 8 P.M. timeslot against shows on competing broadcast networks, according to new report from SQAD

Cable News Ad Costs Change Significantly in First Half of 2018

Shifting political climate helps MSNBC see 129% growth in advertising prices against cable news competitors, says SQAD’s cost data