By: Randy Cooke
February 13, 2018
…An advertiser, for example, could option a broadcast network ad in a specific program for a $20 demo CPM or target the same demo in the same program only in Los Angeles for a $200 CPM. Demographic values vary greatly across Nielsen’s 210 designated market areas (DMAs), with SQAD high-average prime CPMs for adults 18-49 in 1Q topping $1,500 in Glendive, Mont., Nielsen’s smallest DMA…
Read more at: AdExchanger
By: Jon Lafayette
February 9, 2018
…For all of primetime, NBC is getting between $538,499 and $650,241 per 30 second spot, down1.8% from what it got for the Sochi games, according to SQAD.
On Thursday night (Feb. 8), the first day of competition in PyeongChang, overnight household ratings were down 6% from the same evening of competition in Sochi.
The price for weekday primetime spots is up 2.2% to $561,421-$676,553 from $552,316 to $558,904….
Read more at: Broadcasting & Cable
By: Wayne Friedman
November 6, 2017
…SQAD says that across all NFL broadcasting networks, there was an average decline of 6.7% in September compared to the same month in 2016 for TV commercial sales in the scatter advertising market — a marketplace that occurs after long-term upfront advertising deals are made in the summer.
October went in the same direction as September — down 11% as an average among all networks. NBC was up 14% to $675,939 and Fox was down 27% to $403,407. CBS was also down 27% to $300,888, while ESPN headed up 7% to $313,642…
Read more at: MediaPost