MediaTools Use Case Scenarios

Actionable Media Plan Data Intelligence

A major health & beauty company has agency partners spread around the globe managing more than a hundred brands. The company needs standardized data and reporting from all its agency partners to ensure campaign success, including reports by brand, region, currency, and media type for any time period. They also need the flexibility to compare brand campaigns in real-time by market.

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Data Consistency for Media Planning & Agency Collaboration

With dozens of contracted agencies focused on regional advertising campaigns, a leading consumer technology company was struggling with an endless stream of excel spreadsheets, PDFs, emails, and CSV files being submitted by their partners. Not only were all of these documents formatted in a different way, they all used different terminology, and were highlighting different metrics. The company was spending hours sifting the reports and still had no clear picture.

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Efficient Media Management with Easy-To-Use Workflows

A large packaged goods brand was bogged down because their planning process was inefficient. Without global plan standardization it was not easy to bridge the needs of the various regional agency teams around the world. They were juggling different budgets, flowchart versions, & currencies without any reliable consistency; causing countless hours of lost productivity. They were stuck without a centralized system for efficiently managing multi-regional advertising.

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End-To-End Media Plan Audit Transparency & Digital Papertrail

A multi-national pharmaceutical company is trying to juggle the planning activity generated by their agency partners around the world. They need to manage & track the advertising dollars being spent through multiple agencies, but their disjointed approval process is inefficient for dealing with the different countries, brands, currencies, and dollar amounts. They are stuck in an auditing nightmare that costs time and money for stakeholders throughout the process.

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Flexible & Secure Media Plan Data Entry

A multi-national pharmaceutical company is running campaigns around the world. Because each division will focus on different product verticals and operate in different currencies, the company needs a flexible & lite tool that utilizes the regional terminology and allows updating all types of plan data including media types, and customized product categories – all with absolute campaign security.

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Multi-Agency Transparency for Media Management

A leading quick-service restaurant company has a massive network of local agencies managing regional advertising. Each partner is using a unique process for planning, tracking, budgeting, and reporting on their campaigns. The brand management team is struggling to keep tabs on their advertising success because there is no standardized & unified system to report on the media plans of each independent agency partner.

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